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Warner Bros. and DC Entertainment Launch DC Super Hero Girls, LEGO Is Involved
Warner Bros. And DC Entertainment In Partnership With Mattel Launch DC Super
Hero Girls, A New Super Hero Universe Designed Just For Girls, Slated For Fall
2015
BURBANK, Calif., April 23, 2015 /PRNewswire/ — Beginning in Fall 2015, DC
Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel
join forces to launchDC Super Hero Girls, an exciting new universe of Super
Heroic storytelling that helps build character and confidence, and empowers
girls to discover their true potential. Featuring DC Comics’ most powerful and
diverse line-up of female characters as relatable teens,DC Super Hero Girls will
play out across multiple entertainment content platforms and product categories
to create an immersive world.
Developed for girls aged 6-12, DC Super Hero Girls centers on the female Super
Heroes and Super-Villains of the DC Comics universe during their formative
years—prior to discovering their full super power potential. Featuring a
completely new artistic style and aesthetic, DC Comics’ icons such as Wonder
Woman, Supergirl, Batgirl,Harley Quinn, Bumble Bee, Poison Ivy, Katana and many
more make their unprecedented teenaged introduction. Each character has her own
storyline that explores what teen life is like as a Super Hero, including
discovering her unique abilities, nurturing her remarkable powers and mastering
the fundamentals of being a hero.
“DC Entertainment is home to the most iconic and well-known Super Heroes
including Wonder Woman, Supergirl and Batgirl,” saidDiane Nelson, President of
DC Entertainment. “DC Super Hero Girls represents the embodiment of our
long-term strategy to harness the power of our diverse female characters. I am
so pleased that we are able to offer relatable and strong role models in a
unique way, just for girls.”
The initial launch of DC Super Hero Girls in Fall 2015 will include an immersive
digital experience, original digital content and digital publishing—providing
opportunities for girls to interact with characters, learn about the storylines,
and engage in customizable play. TV specials, made-for-videos, toys, apparel,
books and other product categories will begin to rollout in 2016.
“Developing a Super Hero franchise exclusively for girls that includes all of
the key components of a comprehensive entertainment experience—from content to
consumer products—is something we are excited to be doing in conjunction with
our great partners,” said Brad Globe, President of Warner Bros. Consumer
Products. “It’s really an honor to be part of this cultural moment and to be
delivering a concept so rooted in a relatable and empowered theme that the
characters of DC Comics are uniquely able to present.”
As master toy licensee, Mattel is collaborating with DC Entertainment, Warner
Bros. Animation and Warner Bros. Consumer Products onDC Super Hero Girls’
narrative creation, interactive digital activations and ultimately a toy line
launching in 2016. Mattel category-leading firsts include a line of characters
for the action figure category, an area of the industry that has been primarily
developed with boys in mind, and fashion dolls featuring strong, athletic bodies
that stand on their own in heroic poses.
“Partnering with the best and being the best partner is of paramount
importance,” saidRichard Dickson, President, Chief Operating Officer, Mattel.
“Together with Warner Bros. and DC Entertainment, theDC Super Hero Girls
franchise will further expand our already powerful girls portfolio. We know
Super Hero is a culturally relevant theme and theDC Super Hero Girls franchise
will engage and inspire girls, providing cues to explore heroic acts through
play and into real life.”
The Random House Books for Young Readers imprint of Random House Children’s
Books has been appointed the master publishing partner for the franchise and
will be creating a portfolio of books that will bring theDC Super Hero Girls
world to life, beginning in Spring 2016. Random House’s publishing program will
be complemented by a series of original graphic novels from DC Entertainment.
The LEGO Group will also be key to building theDC Super Hero Girlsfranchise,
leveraging their experience and success engaging girls in creative construction
play to bolster this universe through an array of LEGO® building sets designed
to inspire girls’ imaginations. Additionally, consumer products partners around
the world will be engaged in creating a merchandise line dedicated toDC Super
Hero Girls across all key categories.
About Warner Bros. Consumer ProductsWarner Bros. Consumer Products, a Warner
Bros. Entertainment Company, is one of the leading licensing and retail
merchandising organizations in the world.
About DC EntertainmentDC Entertainment, home to iconic brands DC Comics
(Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman,
Fables) and MAD, is the creative division charged with strategically integrating
its content across Warner Bros. Entertainment and Time Warner. DC Entertainment
works in concert with Warner Bros. divisions to unleash its stories and
characters across all media, including but not limited to film, television,
consumer products, home entertainment and interactive games. Publishing
thousands of comic books, graphic novels and magazines each year, DC
Entertainment is the largest English-language publisher of comics in the world.
About Warner Bros. AnimationWarner Bros. Animation (WBA) is one of the leading
producers of animation in the entertainment industry, producing and developing
both CG and traditionally animated projects for multiple platforms, both
domestically and internationally. For TV, WBA produces series such as Teen
Titans Go!, The Tom andJerry Show and the upcoming Be Cool Scooby-Doo! and
Wabbit – A Looney Tunes Production for Cartoon Network, as well as Mike Tyson
Mysteries for Cartoon Network’s Adult Swim. As the home of the iconic animated
characters from the DC Comics, Hanna-Barbera, MGM and Looney Tunes libraries,
WBA also produces highly successful animated films — including the DC Universe
Animated Original Movies — for DVD. One of the most-honored animation studios in
history, WBA has won six Academy Awards®, 35 Emmy® Awards, theGeorge Foster
Peabody Award, an Environmental Media Award, a Parents’ Choice Award, the
HUMANITAS Prize, two Prism Awards and 20 Annie Awards (honoring excellence in
animation).
About MattelThe Mattel family of companies (Nasdaq: MAT) is the worldwide
leader in the design, manufacture and marketing of toys and family products.
Mattel’s portfolio of best-selling brands includes Barbie®, the most popular
fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas &
Friends® and Fisher-Price® brands, including Little People® and Power Wheels®,
MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide array of
entertainment-inspired toy lines. In 2013, Mattel was named one of the “World’s
Most Ethical Companies” by Ethisphere Magazine and in 2014 ranked No. 5 on
Corporate Responsibility Magazine’s “100 Best Corporate Citizens” list. With
worldwide headquarters inEl Segundo, Calif., Mattel’s companies employ nearly
30,000 people in 40 countries and territories and sell products in more than 150
nations. At Mattel, we are Creating the Future of Play. Visit us
atwww.mattel.com , www.facebook.com/mattel or www.twitter.com/mattel .
About Random House Children’s BooksRandom House Children’s Books is the
world’s largest English-language children’s trade book publisher. Creating books
for toddlers through young adult readers, in all formats from board books to
activity books to picture books, novels, ebooks, and apps, the imprints of
Random House Children’s Books bring together award-winning authors and
illustrators, world-famous franchise characters, and multimillion-copy series.
The company’s website, Kids @ Random (www.randomhousekids.com ) offers an array
of activities, games, and resources for children, teens, parents, and educators.
Random House Children’s Books is a division of Random House LLC, a Penguin
Random House Company.
About The LEGO Group The LEGO Group is a privately held, family-owned company
with headquarters in Billund,Denmark, and main offices in the U.S., UK, China,
and Singapore. Founded in 1932 byOle Kirk Kristiansen, and based on the iconic
LEGO brick, it is one of the world’s leading manufacturers of play materials.
Guided by the spirit of its founder: “Only the best is good enough”, the company
is committed to the development of children and aims to inspire and develop the
builders of tomorrow through creative play and learning. LEGO products are sold
worldwide and can be virtually explored atwww.LEGO.com .
LEGO, its logo, the brick & knob configuration and the Minifigure are trademarks
of The LEGO Group. ©2015 The LEGO Group.
Source:
ComicBookResources.com
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