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LEGOLAND® Parks Premiering New The LEGO Movie 4D Film
Feb. 25, 2015
CARLSBAD, Calif.--(BUSINESS WIRE)--Merlin Entertainments announced today it is
partnering with Warner Bros. Consumer Products and The LEGO Group to bring a new
4D animated film based on the popular characters of The LEGO® Movie™, from
Warner Bros. Pictures, Village Roadshow Pictures and LEGO System A/S, to guests
at LEGOLAND® Parks and LEGOLAND® Discovery Centers around the world later this
year. The new 4D animated film will open exclusively at the six LEGOLAND Parks
and 11 LEGOLAND Discovery Centers in North America, Asia and Europe.
Using elements such as wind, water, smoke and special lighting effects, the
larger-than-life experience brings the film’s main characters, Emmet and
Wyldstyle, back together with their friends for another awesome adventure.
“We’re excited to be partnering with Warner Bros. Consumer Products and The LEGO
Group on such a, dare I say, awesome, adventure,” says Merlin Entertainments
Chief Executive Officer Nick Varney. “Emmet and Wyldstyle have become immensely
popular at our theme parks and Discovery Centers across the globe and bringing
this new 4D movie exclusively to our guests continues our Merlin philosophy of
creating memorable family experiences.”
“More than a film, The LEGO Movie became an anthem for creative building,
inspiring families around the world to pull their LEGO collections out and piece
together their imaginations,” says Jill Wilfert, vice president licensing &
entertainment for the LEGO Group. “I know that LEGOLAND guests are going to love
seeing these characters in a fun, new adventure.”
For the latest news on this 4D adventure, check the Merlin website at
www.MerlinEntertainments.biz
About Merlin Entertainments
MERLIN ENTERTAINMENTS plc is the leading name in location-based, family
entertainment. Europe’s number one and the world’s second-largest visitor
attraction operator, Merlin now operates 106 attractions, 11 hotels/3 holiday
villages in 23 countries and across 4 continents. The company aims to deliver
memorable and rewarding experiences to its almost 60 million visitors worldwide,
through its iconic global and local brands, and the commitment and passion of
its managers and approximately 25,000 employees.
Among Merlin’s attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, The London
Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort,
Warwick Castle, THORPE PARK Resort, Blackpool Tower, Heide Park Resort, WILD
LIFE Sydney Zoo, Sydney Tower Eye and SKYWALK. All brands which are distinctive,
challenging and innovative – and which have great potential for growth in the
future. Visit www.merlinentertainments.biz for more information.
About The LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund,
Denmark. It was founded in 1932 and today the group is one of the world’s
leading manufacturers of play materials for children. The company is committed
to the development of children’s creative and imaginative abilities through its
products, which can be purchased in more than 130 countries. Visit www.LEGO.com
LEGO, the LEGO logo, the brick and knob configuration and the Minifigure are
trademarks of The LEGO Group. ©2015 The LEGO Group.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of
the leading licensing and retail merchandising organizations in the world.
Source:
Businesswire.com
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