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The Little Gym® Builds New Partnership With LEGO Systems
Exclusive LEGO® DUPLO® Activities Coming to The Little Gym
SCOTTSDALE, AZ--(Marketwired - Apr 30, 2013) - Building healthy bodies and minds
is already a part of The Little Gym® experience. Soon, The Little Gym members
can also enjoy the creative, constructive, developmental fun of building with
LEGO® DUPLO® preschool building toys, thanks to a multi-year partnership between
The Little Gym International, the world’s premier experiential learning and
physical development center for kids, and LEGO Systems, Inc., the North American
division of the world’s leading construction toy brand.
Through the agreement, The Little Gym is an exclusive category partner and will
begin integrating products from the LEGO DUPLO line of building toys into
special programs for children ages 19 months through 4 years old. The
activities, created by The Little Gym International team of educational
specialists and play consultants from The LEGO Group, will help children
creatively build their problem solving, imagination and socialization skills.
Special DUPLO experiences will be available to The Little Gym parents and
children, including:
•WonderKids Club™: each session of The Little Gym’s structured enrichment
program will incorporate a 20-minute DUPLO building activity that corresponds
with the Learning Unit and Lesson Plan theme for the week.
•“Let’s Build, Let’s Play”: parents of The Little Gym’s Beast and Super Beast
members (19 months to 3 years old) may participate together in new monthly,
complimentary DUPLO building experiences where parents and children can bond and
creatively play together.
•”Awesome Birthday Bash”: special DUPLO experiences have been integrated into
all parties for children celebrating their 2nd, 3rd, and 4th birthdays
“Our curriculum is continually evolving to best reflect our key tenets of
Three-Dimensional Learning,” said Bob Bingham, President and CEO, The Little Gym
International. “This exciting DUPLO integration will help us to further infuse
creativity and imagination into programs while allowing children to further
develop their problem-solving and fine-motor skills.”
LEGO DUPLO preschool building toys are specially designed for the small hands
and big imaginations of children ages 1 1/2 to 5. DUPLO bricks are twice the
size of classic LEGO bricks, making them easier to manipulate and a perfect tool
for developing a youngster’s motor skills. The product collection fosters
everything from creative, open-ended building to model creation, role play and
storytelling.
“LEGO DUPLO bricks are designed to offer children so many ways to play and
learn through creative building and exploration,” said Keith Last, brand
manager, LEGO Systems. “We especially love when a child’s building moments
become fully immersive experiences, which is why we’re thrilled to partner with
The Little Gym to create new activities and inspire families to consider how the
hands-on, minds-on fun of DUPLO building can be a perfect complement to physical
activity as their children develop.”
DUPLO programs and activities are now available at select The Little Gym
locations and will be coming to a gym near you soon. To find the nearest
location of The Little Gym, please visit www.TheLittleGym.com.
About The Little Gym
The Little Gym is the world’s premier experiential learning and physical
development center for kids ages four months through 12 years. To parents, The
Little Gym is an internationally recognized child development program, proven to
teach social and physical skills appropriate to each stage of childhood by
creating opportunities to experience achievement and build
self‐confidence. The Little Gym has locations in 28 countries and is
represented by 210 locations in the U.S. and 300 total worldwide. For more
information, visit The Little Gym at www.TheLittleGym.com.
About LEGO Systems Inc
LEGO Systems, Inc. is the North American division of The LEGO Group, a
privately-held, family-owned company based in Billund, Denmark, one of the
world’s leading manufacturers of creatively educational play materials for
children. The company is committed to the development of children’s creative and
imaginative abilities, and its employees are guided by the motto adopted in the
1930s by founder Ole Kirk Christiansen: “Only the best is good enough.” Visit
www.LEGO.com
LEGO, DUPLO, their logos, the brick and knob configuration and the Minifigure
are trademarks of the LEGO Group. ©2013 The LEGO Group.
MarketWise.com
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