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LEGO Goes BIG
The Bjarke Ingels Group will design a museum for LEGO in the company’s historic
home in Denmark.
By Kriston Capps
Feb. 28, 2013
The Bjarke Ingels Group is designing the LEGO Brand House, a public LEGO museum
and experience center, in Billund, Denmark, the company’s historic home and site
of its current headquarters.
“It’s going to be looking at LEGO from all its different aspects—LEGO as an
artform, its cultural impact,” Bjarke Ingels says.
The LEGO company already maintains one museum in Billund, the
LEGO Idea
House. But that museum is not public. The LEGO Brand House, designed by BIG to
be opened in the next few years, will invite visitors to view exhibits but also
participate in its programming.
“When we were doing the research for it the LEGO Brand House, we realized, if
you would consider it just an art museum, you would be able to fill it with so
much user content of such a high quality,” Ingels says—referring to the
incredible uses people find for the toys. Ingels mentions the proliferation of
YouTube videos featuring creating LEGO applications as an inspiration for his
work. A Rube Goldberg machine–like mechanized LEGO contraption for moving around
sports balls is one example of the kind of user work Ingels is describing; a
trailer for the Christopher Nolan
film The Dark Knight Rises built entirely from LEGOs, is another.
LEGO Group Owner and former LEGO CEO Kjeld Kirk Kristiansen
described
his vision for the LEGO Brand House last year. “It will be somewhere where
people can enjoy active fun but at the same time it will be an educational and
inspirational experience—everything that LEGO play offers,” Kristiansen said.
“I’ve been meeting with these AFOLs” -Adult Fans of LEGO, whom Ingels describes
as super-users- “and I’ve been learning quite a bit about LEGO,” Ingels says.
“It will be the best museum ever.”
From:
Architectmagazine.com
-end of report-
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