| |
LEGO Fans to Help Build New Products
Oct. 6, 2011
Danish toy manufacturer LEGO has rolled out an online ‘open innovation’ and
crowd sourcing platform, through which consumers can submit and vote for their
favourite new product ideas. Consumers who have their ideas chosen will earn 1%
of the total net sales of the product.
Those ideas submitted on the new ‘LEGO CUUSOO’ site that are supported by
10,000+ votes, have a chance of being selected to become part of LEGO’s product
portfolio and sold in the firm’s retail stores and online shop.
LEGO has worked on a pilot of the site since 2008, with Japanese crowd sourcing
specialist CUUSOO System. During its testing phase, the site attracted hundreds
of ideas and generated thousands of votes cast by a 20,000-strong Japanese
fan-base community.
‘Our fans and consumers have proved time after time that they have great ideas
that can lead to products,’ says Paul Smith-Meyer, Head of the LEGO New Business
Group. ‘LEGO CUUSOO is an attempt to gather more great ideas while streamlining
the way we innovate and become inspired.’
LEGO Cuusoo
mrweb.com
-end of report-
|
|
1 Message in This Thread:
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
