Subject:
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LEGO® Group "Spins" New Ninjago Property Into Animated Television Series
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Newsgroups:
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lugnet.mediawatch
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Date:
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Wed, 30 Mar 2011 07:45:27 GMT
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ENFIELD, Conn., March 23, 2011 /PRNewswire/
LEGO® Group “Spins” New Ninjago Property Into Animated Television Series
The LEGO® Group today announced that Ninjago, its original property centered on
a rich story inspired by martial arts lore, has been spun into 13 episodes of
animated series content. Written by Kevin and Dan Hageman and produced in HD CGI
by Wil Film, the series will air in the United States on Cartoon Network
starting at the end of 2011. The search for distribution partners in global
markets is underway.
Ninjago tells the story of four young Ninja heroes - Kai, Jay, Cole and Zane -
who train under the watchful eye of Sensei Wu to master an ancient martial art -
Spinjitzu - to save the world from the evil Lord Garmadon and his skeleton army.
The series picks up following a time of peace in Ninjago as the four heroes
prepare to face a new enemy, Lloyd Garmadon, son of archenemy Lord Garmadon.
Lloyd has unleashed a sinister evil with unique powers and his ambition to
follow in his father’s footsteps puts all of Ninjago in jeopardy.
To launch the story and establish the characters, Cartoon Network aired Ninjago:
Masters of Spinjitzu, two 22-minute animated specials that introduced the
characters and conflicts of the Ninjago universe in January and in March. The
specials were consistently the highest rated program among boys in their time
slot, across multiple airings.
“We’re thrilled to be working with Wil Film and Kevin and Dan Hageman to add yet
another dimension of story and engagement to our newest original property,” said
Jill Wilfert, vice president licensing & entertainment for LEGO Group. “The
Ninjago universe combines the core LEGO value of creativity with teamwork and
mastery of skills, which the series artfully leverages to create a new and
compelling experience to inspire children’s imaginations.”
“Given the tremendous ratings we’ve already achieved with the two 22-minute
Ninjago specials that aired on Cartoon Network, it’s only fitting to expand our
partnership with them to the series,” Wilfert continued. “The value of our
content matched with their distribution and audience will ensure success for the
series.”
Ninjago is a multi-faceted property with a story-driven universe that can be
experienced across multiple platforms. Traditional LEGO building sets allow
children to create and role play in the Ninjago world. Buildable spinners put
the Ninjago characters at the center of a new social competitive game. Virtual
gaming at Ninjago.com in a new content
zone of LEGO Universe and through a Nintendo DS game all bring the world to life
and unlock information and skills that further engagement with the property.
For more information, visit Ninjago.com.
About the LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund,
Denmark. It was founded in 1932 and today the group is one of the world’s
leading manufacturers of play materials for children. The company is committed
to the development of children’s creative and imaginative abilities through its
products, which can be purchased in more than 130 countries. Visit www.LEGO.com
LEGO and the LEGO logo are trademarks of The LEGO Group. ©2011 The LEGO Group.
Prnewswire.com
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