Subject:
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Lego loses trademark on its plastic bricks
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Newsgroups:
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lugnet.mediawatch
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Date:
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Tue, 14 Sep 2010 20:14:26 GMT
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Viewed:
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18886 times
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From www.businessweek.com website. Sept. 14, 2010
BRUSSELS
The European Union's highest court says Danish toy maker Lego cannot claim
exclusive right to use its popular plastic bricks as a trademark.
The European Court of Justice's ruling allows competitors to continue selling
plastic building blocks similar to Lego's in the EU's 27 nations.
The Luxembourg-based court rejected an appeal Wednesday by the toy maker.
Lego, based in western Denmark, secured a trademark for the brick in 1999 but
the EU trademarks office canceled it in 2004 after an appeal by rival toy maker,
Canada's Mega Brands Inc., which makes similar blocks.
Lego spokesman Peter Kjaer says the company has "no option but to note the
court's ruling."
Here is the link:
http://www.businessweek.com/ap/financialnews/D9I7OF701.htm
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Message has 1 Reply:
 | | Re: Lego loses trademark on its plastic bricks
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| More from The Wall Street Journal, September 14, 2010 2nd UPDATE: EU Court:Lego Red Brick Trademark Not Registrable By Mike Gordon Of DOW JONES NEWSWIRES LUXEMBOURG (Dow Jones)--Danish toy brick maker Lego Juris A/S has failed in its bid to overturn (...) (14 years ago, 14-Sep-10, to lugnet.mediawatch)
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