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  How LEGO Revived Its Brand
 
(From Businessweek: July 23, 2010.) How LEGO Revived Its Brand In an excerpt from Design Is How It Works, former BusinessWeek staff writer Jay Greene explores LEGO's troubles and its comeback By Jay Greene Paal Smith-Meyer is waving a BusinessWeek (...) (14 years ago, 11-Aug-10, to lugnet.mediawatch, lugnet.books, lugnet.general, FTX) ! 

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