Subject:
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Re: Danish Toymaker Lego Loses EU Trademark Court Case
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Newsgroups:
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lugnet.mediawatch
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Date:
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Wed, 12 Nov 2008 19:20:21 GMT
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Viewed:
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7790 times
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In lugnet.mediawatch, Indranil Basak wrote:
> WORLD NEWS:
> November 12th, 2008
> Danish Toymaker Lego Loses EU Trademark Court Case On Iconic Building Blocks To
> Recent Rival Canadian Mega Brands
> Linda Young - AHN Editor
>
> Billund, Denmark (AHN) - Danish toymaker Lego lost its fight to protect its
> trademark on the colored plastic building blocks in the European market.
snip
>
> Here is the link to the page:
> http://www.gantdaily.com/news/36/ARTICLE/36372/2008-11-12.html
From GeekDad website--
http://blog.wired.com/geekdad/2008/11/eu-court-says-l.html
"The AP reports that a EU court says that LEGO rival Mega Brands can keep
selling knockoff bricks.
LEGO has been around forever -- this year it celebrated the 50th anniversary of
the classic System brick. But this great accomplishment is also a weakness, as
all of its patents have expired.
This is the reason that cheeseball rivals like Mega are allowed to do what they
do. Look at the picture above. The brick on the left is a Duplo made by LEGO.
The brick on the right is a knockoff made by Mega. The quality difference is
visible even in a photo. The Duplo is bright and clean, the Mega-Blok is cheap
and faded and obviously uses thinner plastic. The two types of bricks interlock,
because Mega wants to leech business off of LEGO.
This year, if you're in the market for a building toy, stay away from Mega.
There are a lot of systems out there that have great and original ideas of their
own—K'NEX, ZOOB, LEGO, and others—that deserve your business.
(Mega Brands also sells Magnetix, the magnetic toy recalled after 1,500
incidents were reported of the magnets falling out. One toddler died "
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Message is in Reply To:
 | | Danish Toymaker Lego Loses EU Trademark Court Case
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| WORLD NEWS: November 12th, 2008 Danish Toymaker Lego Loses EU Trademark Court Case On Iconic Building Blocks To Recent Rival Canadian Mega Brands Linda Young - AHN Editor Billund, Denmark (AHN) - Danish toymaker Lego lost its fight to protect its (...) (16 years ago, 12-Nov-08, to lugnet.mediawatch) !
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