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Subject: 
LEGOLAND Discovery Center at Schaumburg's is open
Newsgroups: 
lugnet.mediawatch, lugnet.legoland
Date: 
Sat, 2 Aug 2008 22:37:51 GMT
Viewed: 
19617 times
  
Indulge your LEGO fantasies at Schaumburg’s Discovery Center

Once you pull into the Streets of Woodfield, it’s nearly impossible to miss the new LEGOLAND Discovery Center.

The first Discovery Center to open outside Germany, the Schaumburg site is marked by an enormous giraffe made entirely of LEGO. And the feats of building with the blocks only get more impressive when you head inside.

Lots of the features in LEGOLAND were imported directly from Europe, but the first attraction is pure Chicago. The center features a scale model of the city’s skyline and most famous landmarks, including Buckingham Fountain and Navy Pier complete with a spinning Ferris wheel. The display rotates from day to night about every three minutes with the room darkening and illuminated only by miniature lights on the building.

Along with the automated changes, the skyline also has some interactive features. A touch of a button will push a fire engine out of a building with lights and sirens blaring while another button triggers perhaps the most signature image of Chicago, vehicles moving around a construction site.

Visitors then pass into a LEGO safari. The jungle room features block tigers and lizards, moving monkeys and a fountain pool where hippos and ‘gators lurk among LEGO lily-pads. Walls are lined with questions for kids to answer on quiz cards, which they receive at the beginning of the expedition.

A full-sized LEGO statue of Indiana Jones marks the transition from jungle to the LEGO Hall of Fame. You can pose next to Darth Vader, R2-D2, Harry Potter, Hagrid or Batman. It’s a major photo opportunity.

After getting your fill of pictures, head onto the Dragon Ride. The slow tour through a medieval castle might be creepy for little kids, with LEGO skeletons hanging from walls and a giant steam-breathing dragon resting on a horde of treasure at the end.

Some designer apparently had a serious thing for LEGO rats, which infest the ride and also have a home on the shelves of the cafe. The cafe itself is a little like a primary-colored Starbucks, with lots of comfortable chairs and couches along with larger tables for groups. It provides a spot to rest your feet a little, while snacking on a salad and Vitamin Water or a hot dog and cookie depending on your tastes.

The Starbucks comparison stops at the noise level. The open area also houses the most interactive parts of LEGOLAND, where you can actually play with the blocks. You can build a LEGO car and race it down the speed ramp, where a clock will say how long the trip took, or construct a tower and put it on an earthquake table to see how much shaking your creation withstands. The same open area also features a climbing play set and a pit full of DUPLOs for younger kids.

LEGOLAND’s second floor hosts its two timed attractions. The “4D” movie was directly imported from Germany, which works out fine because there’s no dialogue. That doesn’t keep the 3D film from being both adorable and funny, with one of the more clever parts involving a man tending to a horse discarding several normal looking shoes before finding a square one to actually fit the LEGO animal’s foot. The fourth dimension - spoiler alert! - comes from water, air and even snow sprayed out at the audience as the movie follows an adventure to save a kingdom from a wizard and his skeletal army.

The other big attraction is the LEGO Factory, where enthusiastic employees in white lab coats show how the signature bricks are made, with bright colored granules heated up into a liquid and then shaped into blocks that move along a conveyor belt. At the end of the fun there is, of course, a large LEGO store. The one part open without admission, the store lets you indulge any newly rekindled LEGO mania by browsing play sets and even individual pieces in a variety of shapes and colors before heading back out to the rounder world.

LEGOLAND Discovery Center 601 N. Martingale Road, Schaumburg, (847) 466-1312;

Hours: 10 a.m.-7 p.m. daily

Admission: $19, $15 for kids, $17 for seniors. Annual passes available.

http://www.legolanddiscoverycenter.com



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