In the Forbes Magazine list of the worlds 200 most reputable companies, LEGO is
no. 2 (and I must confess that I have never heard of the no. 1, Barilla from
Italy).
(...) Barilla makes pasta, and is really big, too, #1 in italy for dried pasta. It as also a family controlled company: (URL) (18 years ago, 30-Nov-06, to lugnet.mediawatch)