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Subject: 
Mindstorms/Harry Potter/ Star Wars DEAD???
Newsgroups: 
lugnet.mediawatch
Date: 
Sun, 11 Jan 2004 14:00:41 GMT
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Hi gang!

Like many of you, I've been watching this story unfold over the last few days.
I've seen numerous blurbs on dozens of web-news outlets, but this morning was
the first time that I actually heard news of Lego killing off Mindstorms and
Movie tie-in products.... (DAMN! I haven't even had my coffee yet!!!)

Here is a snippet from the article:

> > > It also developed popular CD-ROM games and its lauded Mindstorms series, high-tech robots that are made of building blocks but can be controlled by personal computers.

> > > As a result, sales rose but profits stagnated because of the higher cost of producing the new products.

> > > The company now plans to stop making the electronics and movie tie-in products and return to its core mission: producing colored plastic building blocks for children.

> > > "We would rather be in control of our own products, the things that we can decide," Kirk Kristiansen said. "We want to go back to our core products, and that is a key part of our future strategy."
----

WOW!!! I don't know what to say if that is really true! Lego will have to do
what they have to do to stay afloat, but this really sucks.....

Here's the link:
http://story.news.yahoo.com/news?tmpl=story&u=/ap/20040108/ap_on_bi_ge/denmark_lego_1

...and here is a discussion going on over at Slashdot:
http://slashdot.org/articles/04/01/10/150259.shtml?tid=159&tid=186&tid=98&tid=99

Later!
-Tommy Rainwater
"Cogito Ergo Lego"



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