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Subject: 
Mindstorms/Harry Potter/ Star Wars DEAD???
Newsgroups: 
lugnet.mediawatch
Date: 
Sun, 11 Jan 2004 14:00:41 GMT
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Hi gang!

Like many of you, I've been watching this story unfold over the last few days.
I've seen numerous blurbs on dozens of web-news outlets, but this morning was
the first time that I actually heard news of Lego killing off Mindstorms and
Movie tie-in products.... (DAMN! I haven't even had my coffee yet!!!)

Here is a snippet from the article:

It also developed popular CD-ROM games and its lauded Mindstorms series, high-tech robots that are made of building blocks but can be controlled by personal computers.

As a result, sales rose but profits stagnated because of the higher cost of producing the new products.

The company now plans to stop making the electronics and movie tie-in products and return to its core mission: producing colored plastic building blocks for children.

"We would rather be in control of our own products, the things that we can decide," Kirk Kristiansen said. "We want to go back to our core products, and that is a key part of our future strategy."
----

WOW!!! I don't know what to say if that is really true! Lego will have to do
what they have to do to stay afloat, but this really sucks.....

Here's the link:
http://story.news.yahoo.com/news?tmpl=story&u=/ap/20040108/ap_on_bi_ge/denmark_lego_1

...and here is a discussion going on over at Slashdot:
http://slashdot.org/articles/04/01/10/150259.shtml?tid=159&tid=186&tid=98&tid=99

Later!
-Tommy Rainwater
"Cogito Ergo Lego"



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