Exhibitor magazine, a pretty good free trade magazine, has an article this month about Lego Systems Inc.'s "What Will You Make" events. Scans available at: (URL) (21 years ago, 12-Dec-03, to lugnet.mediawatch)
(...) wasn't crystal clear even to the participants)... interesting insider's view of the marketing targets and suchlike. (21 years ago, 12-Dec-03, to lugnet.mediawatch)
