Subject:
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Re: Market Share (was train windows)
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Newsgroups:
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lugnet.market.theory
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Date:
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Tue, 27 Jun 2000 03:07:48 GMT
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Viewed:
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594 times
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In lugnet.market.theory, Larry Pieniazek writes:>Our power comes in being an
influence on what other people think of the brand.
> As I said, we are just getting rolling here, but we have the potential to be a
> HUGE positive, or slight negative (think about it, if we wow the mundanes we
> get coverage, if we whine about TLG, we get no coverage, whiners don't make
> the news) influence.
I think you have hit the nail on the head here. All of our friend's kids love
playing with me AND I am pretty sure that my presence has extended their (or
at least their parents') lego purchases.
Not to mention the impact we have doing Train & Toy shows.
Will
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Message is in Reply To:
 | | Re: Market Share (was train windows)
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| (...) Brian took a guess. I think he's off in one direction on one and the other on the other.. He guessed 1000 fans spending 3000 a year (in the US) for a total of 3 mil. I think his fan estimate is low. I've heard some numbers batted around which (...) (24 years ago, 26-Jun-00, to lugnet.market.theory)
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