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Subject: 
Re: Why does Lego open its stores where it does? An investigation
Newsgroups: 
lugnet.market.shopping
Date: 
Sat, 12 Jun 2004 04:50:28 GMT
Viewed: 
1724 times
  
Erik Olson wrote:

At the very bottom, Santa Clara seems odd. Santa Clara is just beginning to turn
upward after a long decline in families with children. (In Cupertino the decline
is 50% over the last generation!) I think Lego counted all the engineers who buy
Lego. Well, whatever.

Santa Clara seems odd unless you've lived there.  Finding clearance Lego at anything
past 20-25% off is {extremely} rare.  It just doesn't last that long.  Not to
mention that for the last couple of years, there has been little to clearance, as
the stores are getting much better on inventory control.

There are a LOT of people buying Lego in the Bay Area, and yes, some are engineers,
a whole bunch of adults are (or were, in my case) heavy hitters, and there's still
the normal vast #s buying for kids.

Now that I've moved out of the area, and can find an occasional decent clearance
set, NOW they open a Lego store.  Grr.



--
Tom Stangl
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Message is in Reply To:
  Why does Lego open its stores where it does? An investigation
 
Time to think like a businessperson. "Pick me! Me Me me!" is not an argument for placing a store. Let's try to model the most important factors that determine a Lego store's success. Essentially, it must attract a lot of people that buy Lego. To (...) (20 years ago, 12-Jun-04, to lugnet.market.shopping, lugnet.lego, lugnet.market.theory) ! 

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