Subject:
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Re: why does lego (and lego australia) hate online stores?
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Newsgroups:
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lugnet.general, lugnet.loc.au
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Date:
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Mon, 25 Jun 2001 18:54:31 GMT
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Viewed:
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19 times
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In lugnet.general, John Radtke writes:
> In lugnet.general, Jonathan Wilson writes:
> > Other than the obvious fact of shop.lego.com, is there any reason lego
> > hates online stores/doesnt allow stores to sell lego online?
>
> Do you mean specifically in Australia? That isn't the case in the US. Are
> there no online toy stores at all or just none that offer LEGO? Is there
> some set of laws down there that would allow TLG to prohibit a reseller from
> offering their product online? I'm not sure I can imagine how that would
> benefit TLG...
I don't remember the exact rules but TLC requires that any store that wants to
put LEGO online must have a minimum of 6 (I think) "Brick and mortar" stores.
There was an exception for eToys but we all know how that worked out.
This prevents many "mom and pop" type stores from selling LEGO online. I don't
know the reasoning behind this rule but then again I don't know why TLC does a
lot of things the way they do. All I can see is that it prevents someone from
opening a storefront with the premise of being an online retailer. Maybe TLC
doesn't want its retailers competeing with shop.lego.com (doesn't help those
down in AU but its a guess).
Eric Kingsley
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