(...) Thank you Matthew. And because I've had two hours sleep in about forty I'll just point out that 1. fast and red are in fact adjectives, hence the first example, and 2. Coke is a trademark and a proper noun (like LEGO) hence the second example. (...) (24 years ago, 8-Nov-00, to lugnet.loc.au, lugnet.off-topic.debate)
(...) It's normal language behavior. People call Netscape Navigator "netscape". I even know people who (not so much now, but a few years ago) call Microsoft Word "microsoft". No one says "may I have a kleenex facial tissue". It's natural to treat (...) (24 years ago, 8-Nov-00, to lugnet.loc.au, lugnet.off-topic.debate)