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Subject: 
RE: New 2000.2 catalogue - sexism rules OK?
Newsgroups: 
lugnet.loc.au
Date: 
Tue, 20 Jun 2000 04:02:24 GMT
Viewed: 
642 times
  
I take it from this posting you've never seen the lego cars...Have a look on
brickshelf at the 1965 UK catalogue. It shows some of the cars lego produced
[I forget what webpages have acuall photos and a list of them] as well as
set 310 petrol station, which uses clear macaroni bricks.

Benjamin Whytcross
BWhytcro@PacificAccess.com.au
Ph: (03) 9856 5282
Directory Technology Pty Ltd
1/436 Elgar Road,
Box Hill, 3128

Growing older is compulsory..Growing up isn't :-)


-----Original Message-----
From: Peter Callaway [mailto:pcallaway@bmcl.com.au]
Sent: Tuesday, June 20, 2000 1:59 PM
To: lugnet.loc.au@lugnet.com
Subject: Re: New 2000.2 catalogue - sexism rules OK?


In lugnet.loc.au, Peter White writes:
In lugnet.loc.au, Kerry Raymond writes:
Of course, the catalogue is age-ist as well as sex-ist. • When did you last
see a middle-aged person depicted as playing with Lego in • the catalogue (as
opposed to being shown smiling approvingly in the • background as a child
plays with Lego)? Actually, there exists at least one. • Check it out at:

   http://user.tninet.se/~hbh828t/ideabook/12a.jpg

I'm glad he's just sucking that pipe, rather than smoking • it, hope that
wasn't some early form of product placement by the tobacco industry.
I like the prominent display of wedding rings too, imagine • single adults
contemplating the construction of dwellings together.
What Lego part has the woman got stuck on her ear (Paradisa • umbrella ?)

[Aside. Ah, that photo takes me back; I used to have that • set of Lego trees
when I was a kid. More 2-D than the current ones but much • more lifelike. Of
course, the trunks were very easy to break, speaking from • experience.]

Those trees were great, the new trees are bizarre when compared.
I think I had six or seven types of 2D trees.

Maybe we should do a mock-up of a Lego catalogue depicting • only adults at
play; we could include children, but only if they are shown • as being elbowed
out of the way :-)

Smiling contentedly in the background (and proudly).

The stupid part about the whole sexism/ageism thing is that • it doesn't
actually make a lot of economic sense. Surely Lego want to • sell their
products as much as possible, so why unnecessarily create • in the minds of
the reader of the catalogue, the inference that certain products are
more/less suitable for particular ages or sexes? (Obviously • minimum age
ranges are needed for reasons related to motor skills and • choking hazards,
but otherwise?).

Especially stupid when you consider who has the disposable income.
What we need is a new age religion advocating Lego use as leading to
spiritual enlightenment.


Go to the index page http://user.tninet.se/~hbh828t/ideabook/
and check out
some of the other images. It looks like they're using pre
superfast wheeled
Matchbox cars in the town scene on page 4a (and where did the
road plates come
from?). They could make some pretty cool stuff back then
without the need for
BURPS, POOPS, CRAPPs and SPUDS [1](even the younger kids if
you believe the
pictures), so what's changed?

And tell me, do they look like clear macaroni bricks on page
5a on the red
tram/train? Does anyone recall them in any particular set?
They'd have to be
rare as!!


Pete Callaway

[1] See Shiri's most excellent Acronym FAQ page for explanations
http://www.lugnet.com/~88/acronym_faq/




Message has 1 Reply:
  Re: New 2000.2 catalogue - sexism rules OK?
 
(...) Thanks Ben, The image of 310 isn't terribly clear, but even if they are clear macaroni's they'd still be rare as. As for the cars, OMG! I need to get my hands on them! They look excellent! I thought LEGO only made wooden stuff before the (...) (24 years ago, 20-Jun-00, to lugnet.loc.au)

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