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LEGO to launch Angry Birds building sets
Rovio has announced a partnership with The LEGO Group to develop a line of
Angry Birds construction toys.
The toys will be available in spring 2016 to coincide with the release of The
Angry Birds Movie.
Pekka Rantala, chief executive officer of Rovio, commented: “The LEGO brand has
an unparalleled ability to connect with people through products that spark
creativity and imagination. We’re really excited to build experiences together
with this amazing best-in-class partner.”
Jill Wilfert, vice president, licensing and entertainment, The LEGO Group,
added: “We are excited to bring Angry Birds to life in LEGO form, given the
popularity of the game and its characters with fans of all ages. We seek
partnership with globally relevant properties that offer a unique and rewarding
play experience to our fans, and our designers are having fun developing
building sets that leverage the engaging play and deconstruction found in the
Angry Birds game.”
Further details about the collection, available in spring 2016, are yet to be
unveiled.
Source: ToyWorldMag.co.uk
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