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LEGO Systems Makes Debut Appearance at New York Comic-Con
-World’s leading construction toy brand announces new theme and unveils playsets
from popular licensed properties-
By LEGO Systems, Inc.
Published: NEW YORK, Oct. 11, 2012 -- NEW YORK, Oct. 11, 2012 /PRNewswire/
LEGO Systems, Inc., the world’s leading construction toy manufacturer, kicked
off its first official presence at New York Comic-Con today by unveiling new
sets and exclusive giveaways for fans of all ages. Never-before-seen
introductions include LEGO® Teenage Mutant Ninja Turtles™, a recently announced
play theme slated to launch in January 2013. Two of the sets from the
much-anticipated LEGO The Hobbit™ collection, launching this December, will also
be unveiled. Also on display are construction sets and new video content from
popular LEGO Super Heroes: MARVEL™, LEGO Super Heroes: DC Universe™ and LEGO
Star Wars™ properties. Because no LEGO experience is complete without a
hands-on building activity, show attendees are invited to help assemble a 7.5
foot-tall mystery mosaic at booth #1538 of the Jacob K. Javits Convention
Center, October 11-14.
“The overlap of comic and LEGO fandom is pure magic that makes translating
favorite characters and stories into LEGO form such an engaging moment, so we’re
thrilled to bring a one-of-a-kind LEGO experience for the first time to New York
Comic-Con,” said Michael McNally, brand relations director, LEGO Systems. “The
announcements, product reveals and content premieres we have scheduled,
punctuated by an interactive building event and life-sized LEGO models, will
make the LEGO brand a memorable stop for fans of all ages.”
LEGO Teenage Mutant Ninja Turtles™ On Thursday, October 11th LEGO Systems will
provide a first glimpse into the 2013 LEGO Teenage Mutant Ninja Turtles™
collection by unveiling one construction set and the four turtles in their LEGO
minifigure forms. Fans will have a chance to win an exclusive minifigure
character in a special raffle beginning on Thursday at 4 p.m. and again Friday
and Saturday at 11 a.m.
LEGO The Hobbit™ Following the first set reveal of the LEGO The Hobbit™
collection at San Diego Comic-Con, LEGO Systems will debut more LEGO stops on
the “unexpected journey”, showing fans two additional LEGO The Hobbit sets on
Friday, October 12th in advance of the entire collection launching this
December. An exclusive minifigure giveaway will take place Friday and Saturday
at 4 p.m. Life-sized models of actors Martin Freeman as Bilbo Baggins and Sir
Ian McKellen as Gandalf the Grey provide memorable photo ops, along with a
contest and chance to sample the game play of LEGO Games: The Hobbit: An
Unexpected Journey™, the new board game that launched on October 1. A Facebook
contest surrounding the new game launched October 8. Like the brand at
www.facebook.com/LEGOGames to learn more.
LEGO Super Heroes Following the wildly successful 2012 launch of LEGO Super
Heroes: DC Universe™, fans will preview the first construction set in the 2013
line as well as have a chance to see a LEGO Super Heroes: DC Universe 3-D mosaic
featuring iconic images of Wonder Woman™, Batman™ and Superman™. Also the grand
prize winner of the LEGO Super Heroes: DC Universe video contest will be
announced on Saturday at 1 p.m. with a premiere of the video that garnered a
prize package of $15,000 and a trip to New York Comic-Con premieres.
Attendees will also get a peek of a new LEGO Super Heroes: MARVEL™ set that
launches in 2013, while a life-sized LEGO model of the Hulk™ – standing 7-feet
high – will dominate the show floor. The grand prize winner of the LEGO Super
Heroes: MARVEL™ video contest will be announced on Saturday at 5 p.m. with a
premiere of the video that garnered a prize package of $15,000 and a trip to the
show.
LEGO Star Wars™ Fans will have a chance to purchase one of only 1,000 limited
edition, individually numbered New York Comic-Con LEGO Star Wars™ exclusive
items – a tin that features all the pieces and instructions to assemble a Chibi
Landspeeder and a Luke Skywalker minifigure. A quantity of the limited edition
collectible will be available for sale each day of the show on a
first-come-first-served basis. A life-sized LEGO Darth Maul model will also be
on display throughout the course of the show.
About LEGO Systems, Inc. LEGO Systems, Inc. is the North American division of
The LEGO Group, a privately-held, family-owned company based in Billund,
Denmark, one of the world’s leading manufacturers of creatively educational play
materials for children. The company is committed to the development of
children’s creative and imaginative abilities, and its employees are guided by
the motto adopted in the 1930s by founder Ole Kirk Christiansen: “Only the best
is good enough.” Visit the virtual LEGO world at www.LEGO.com
LEGO and the LEGO logo are trademarks of the LEGO Group. ©2012 The LEGO Group.
© Warner Bros. Entertainment Inc. All rights reserved. THE HOBBIT: AN
UNEXPECTED JOURNEY, The Lord of the Rings: The Fellowship of the Ring, The Lord
of the Rings: The Two Towers, The Lord of the Rings: The Return of the King and
the names of the characters, items, events and places therein are trademarks of
The Saul Zaentz Company d/b/a Middle-earth Enterprises under license to New Line
Productions, Inc.
BATMAN, SUPERMAN, WONDER WOMAN and all related characters and elements are
trademarks of and © DC Comics. (s12)
TM and © 2012 Marvel and Subs.
© 2012 Lucasfilm Ltd. & TM. All rights reserved.
Source: LEGO Systems, Inc.
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