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It’s really amazing how popular LEGO has become in Japan... finally!! It took
over 30 years for that to happen. When LEGO first arrived in 1962 (thru the
Ahashi Corp. as licensee), it was NOT popular, mainly due to distribution
problems... That continued in the 1970s when Fujisho Corp. handled LEGO
distribution until TLG took over in 1978... it wasn’t until the 1990s that LEGO
really started taking off in Japan.
My new collectors guide has a whole chapter on LEGO in Japan, including OLO, a
1970-78 Japanese version of Minitalia, that was sold at a much cheaper price to
get sales improved there.
It took a 1985 DACTA set for Japanese parents to take LEGO seriously... set
1400.
Cheers,
Gary Istok
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Message is in Reply To:
 | | LEGOLAND® Japan to open in 2017
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| Merlin Announces plans for first LEGOLAND in Japan June 30, 2014 LEGOLAND is about to become huge in Japan. Merlin Entertainments, corporate owner of the LEGOLAND parks, announced it will open its first LEGOLAND in Japan, the world’s second-biggest (...) (10 years ago, 2-Jul-14, to lugnet.mediawatch, lugnet.general, lugnet.lego, FTX)
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