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Subject: 
Legoland Bid Deadline Passes
Newsgroups: 
lugnet.mediawatch, lugnet.legoland
Followup-To: 
lugnet.mediawatch
Date: 
Tue, 19 Apr 2005 14:21:35 GMT
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(details)
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8324 times
  
From the San Diego Union-Tribune printed on April 19th.

"As the deadline for bids passed yesterday, the parent company of Legoland
California declined to disclose how many potential buyers have lined up to
purchase the Carlsbad facility and three other theme parks."

"A spokeswoman for the Danish toymaker Lego would only say that plans are on
track for completing a sale of the four parks sometime during this summer."

"Last fall, Lego said the Carlsbad park and those in Billund, Denmark, Gunzburg,
Germany, and Windsor, England, would be sold in a package deal, as the
debt-heavy Lego tries to improve profitability by focusing on its core toy
products."

"Lego lost $334 million last year, as its revenue fell 6.8 percent."

"Dow Jones Newswires named several potential bidders for the parks, including
Advent International Partners of Boston, Palamon Capital Partners of London and
Dubai International Capital of Dubai."

"A fourth potential investor – Blackstone Group of New York – already is
spending an estimated $190 million to purchase Merlin Entertainments, a London
company that operates 26 attractions in eight countries."

"Lego has said that while the theme parks are profitable, they require a heavy
investment of cash to operate, money the Danish company thinks could be better
spent on its core business."

"Attendance at the Carlsbad park climbed 9.3 percent last year to a total of
1.42 million while revenue climbed 11 percent, according to park officials."

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