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In lugnet.general, Thomas Main wrote:
> Here's a business wire article talking about Brad Justus becoming CEO of
> Informative:
>
> http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20040322005634&newsLang=en
>
> or
>
> http://makeashorterlink.com/?B241521D7
>
> Congratulations, Brad!
Agreed.
But, quoting from the press release (a form of "exuberant writing", to be sure):
"Informative enables brands to market with consumers -- not just to them -- by
engaging consumers in group discussion and dialogue about the brand. Informative
identifies a brand's best customers, interacts with them via the Internet, and
enlists them in the process of building and refining the brand. Informative
deploys a proprietary and patented software technology based on social
connectivity theories to pinpoint, segment and analyze consumer-provided
information. "
I thought that's something that LUGNET was good at, actually...
See also http://www.informative.com/Case_Study_Lego.pdf
I confess I'm not sure exactly what the Informative product actually is... the
survey tool that shows you what other people are saying and suchlike?
The informative.com site is a bit thin on product info.
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