Subject:
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Re: And the July Surprise is...
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Newsgroups:
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lugnet.lego.direct
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Date:
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Fri, 8 Jun 2001 03:36:04 GMT
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Viewed:
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2369 times
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In lugnet.lego.announce, Brad Justus writes:
> Okay, so it's still June. Let's just say that we're as eager to announce
> this as you are to hear about it. So without further ado...
>
> LEGO Direct is pleased to announce the arrival of a new product series: LEGO
> Legends. LEGO Legends are reissues of landmark LEGO sets -- perhaps the
> first set in a particular playtheme, or a set widely acknowledged as a
> superlative building experience, or perhaps simply a much beloved set.
>
> And the first LEGO Legend is (the envelope please)...
>
> The Guarded Inn (set #6067).
>
> (I like to imagine that at this point in the message there will be gasps and
> the sound of people falling off their chairs. I really hope that you all are
> delighted by this -- we've had a lot of fun getting this accomplished.)
>
> The set is complete, with all parts exactly as included in the original
> release in 1986. Packaging will different (more like the LEGO Sculpture
> packaging); the set will be issued as set #10000.
>
> The Guarded Inn will be sold exclusively through LEGO Shop At Home in all
> LEGO Shop At Home markets. It will be available for preorder on LEGO.com
> tomorrow (Friday, June 8) -- I am not certain exactly in which category or
> categories it will be listed, but if you can't find it, do an Item Number
> search for set 10000. Currently, we estimate that the set will be shipping
> the first week of July (hence the "July Surprise"). The price will be $24.99
> in the US, and will be equivalently priced in other markets.
>
> To answer in advance a couple of questions which I suspect may arise: LEGO
> Legends are different from the "classic" reissues which were announced a
> couple of weeks ago. Those classics are not intended to be a long-running
> series, whereas LEGO Legends is. The classics are limited to reissues of
> very recent product, whereas LEGO Legends may reach back much farther (hey,
> we've gone back 15 years for the first one, right?). LEGO Legends will not
> be issued frequently -- likely only a few times each year. But you can be
> certain that the sets which will appear in this series will be the very best
> that LEGO has produced. And yes, I can assure you that The Guarded Inn is
> only the first in the line.
>
> The Guarded Inn is only one of what will be a very active LEGO Direct
> exclusive product assortment -- you've already had a taste of what is to
> come with our trains and the Sopwith Camel. There will be much more. So (I
> hear you ask), "what *is* coming???"
>
> Well, for that, you'll just have to wait...
> for the *August* Surprise.
>
> Play Well!
>
> -- Brad
>
> Brad Justus
> Senior Vice President, LEGO Direct
You sir, are my hero. Well done my good and faithful Senior Vice President
of LEGO Direct. =)
~Nathan
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Message is in Reply To:
| | And the July Surprise is...
|
| Okay, so it's still June. Let's just say that we're as eager to announce this as you are to hear about it. So without further ado... LEGO Direct is pleased to announce the arrival of a new product series: LEGO Legends. LEGO Legends are reissues of (...) (23 years ago, 8-Jun-01, to lugnet.lego.announce, lugnet.lego.direct) !!
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