Subject:
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Re: And the July Surprise is...
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Newsgroups:
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lugnet.lego.direct
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Date:
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Fri, 8 Jun 2001 00:51:54 GMT
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Viewed:
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2447 times
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In lugnet.lego.direct, John Neal writes:
>
>
> Brad Justus wrote:
>
> > Okay, so it's still June. Let's just say that we're as eager to announce
> > this as you are to hear about it. So without further ado...
> >
> > LEGO Direct is pleased to announce the arrival of a new product series: LEGO
> > Legends.
>
> <snip good news> Exciting times-- thanks, Brad! Does your back ever get tired
> carrying TLC about? ;-)
>
> -John
ZING!! ;]
Seriously though, I kind of wonder where this is going in the long
term. If I had to guess, I'd say LEGO Direct is operating as a
"new products experiment portal thingy" for the company at large.
They can experiment in small scale and see what things work, what
doesn't, work out the bugs, etc. Presumably the successful things
will migrate over to mainstream sales. Either that or the Shop@Home
sales will become big enough to stand on their own as a major division
of the company. In any case, I doubt LEGO would ever say... :]
KDJ
_______________________________________
LUGNETer #203, Windsor, Ontario, Canada
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