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 LEGO Company / LEGO Direct / 210
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Subject: 
Bulk Economics
Newsgroups: 
lugnet.lego.direct
Date: 
Wed, 14 Jun 2000 20:49:14 GMT
Highlighted: 
(details)
Viewed: 
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In lugnet.lego.direct, Tom Stangl writes:
I would argue that the LARGEST and SMALLEST bricks/tiles/plates are more • useful - we
can get the "standard" sizes in sets and tubs/buckets in decent amounts, but • the
very large and very small are scarce.

As excited as I am about this new service, I'm a little disappointed in the
per piece cost of these elements.  Granted, it's nice to be able to order the
specialized pieces and rarer colors in bulk, but the cost for basic elements
seems much higher than when purchased in buckets.  For example, if the "bulk"
costs of the white pieces (with substitutions as in 2 1x2s equal 1 1x4) in the
1200 piece anniversary bucket are totaled, I come up with more than $20 or
more than the non-discounted cost of the entire bucket including all other
colors.

Let's look at some of the economics.  LEGO Direct is shortening the supply
chain by removing the retailers from the equation.  Distribution costs are
passed on to the consumer in terms of shipping charges.  Per piece costs
increase.  -->  More profit for TLC, less for the piece-auctioneers.

Somehow I was still holding on to the hope that some of the cost savings would
be passed on to the AFOLs who then can promote our hobby through awe-inspiring
MOCs to an ever widening group of KABOBs and other AFOLs.  I was mistaken.

Granted, most of us will end up ordering lots of specialized elements that
simply aren't available in any other way.  But we will certainly not be able
to afford as many pieces, or consequently as much building and creativity, if
these prices are an indication of future piece roll-outs.

"Fair" well,

Andreas Stabno
http://www.megsinet.net/~stabno/SimiLego.htm



Message has 2 Replies:
  Re: Bulk Economics
 
To All, (...) but (...) the (...) the (...) elements (...) "bulk" (...) the (...) Well, economics considered, some of the prices were pretty reasonable. They need to make a profit. They need to change their production facilities in order to make (...) (24 years ago, 14-Jun-00, to lugnet.lego.direct)
  Re: Bulk Economics
 
(...) <snipped discussion of prices> (...) I think that our orders will speak for themselves. I don't see LDirect selling very many sets of red bricks at those prices, not when they're cheaper in bucket sets. Perhaps not even white or black. So, (...) (24 years ago, 15-Jun-00, to lugnet.lego.direct)

Message is in Reply To:
  Re: bulk ordering is here!
 
(...) I would argue that the LARGEST and SMALLEST bricks/tiles/plates are more useful - we can get the "standard" sizes in sets and tubs/buckets in decent amounts, but the very large and very small are scarce. The very large are useful for large (...) (24 years ago, 14-Jun-00, to lugnet.lego.direct)

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