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 LEGO Company / LEGO Direct / 2006
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Subject: 
Re: Old question for LEGO Direct
Newsgroups: 
lugnet.lego.direct
Date: 
Thu, 15 Feb 2001 17:39:48 GMT
Viewed: 
572 times
  
Hi Gary,

I asked around about this, and as far as I was able to find out, TLC is not
planning any "40th Anniversary" celebrations in 2001. The official date that
we are counting from appears to be 1973 for the US, as you noted below. So
that reckoning doesn't count the Samsonite years. Of course, this is a
semantic distinction in some ways, so I wouldn't let that stop you from
doing your own 40th Anniversary celebrations, if you so desire.

Tomas Clark
Producer, LEGO Direct

In lugnet.lego.direct, Gary Istok writes:
Hi Jake, Tomas and folks at LD.

I have asked this questions a few times before, but I was still
wondering......

2001 is the 40th Anniversary of LEGO in the USA.  But due to the
Samsonite years of 1961-72, I don't think that LEGO recognizes it as
such (the 25th Anniversary bucket of 1998 celebrates the 1973 start date
of TLC Enfield).  Is 2001 not considered a milestone year??

I plan on doing a public LEGO display this year with the heading "40
Years of LEGO in America".  But I wondered the TLC take on the date.
One reason this gets interesting is that TLC didn't take over LEGO from
Samsonite in Canada until 1986.  I was on a 1987 Canadian TV show "THE
JOURNAL" celebrating 25 years of LEGO in Canada (Detroit is only 1 mile
from Canada).  And who was on the show as well ..... Peter Eio  --- the
North American LEGO President.  It appears that Canada does include the
Samsonite years in its' date calculations, but the USA does not?  I am
confused.

Gary Istok



Message has 1 Reply:
  Re: Old question for LEGO Direct
 
Thanks Tomas, If memory serves me correctly LEGO Chairman Kjeld Kirk Kristiensen (KKK) helped start up the USA/LEGO in Enfield. That was before he became Chairman. Is his father GKC still alive. I thought not, but at the moment I'm not sure. I know (...) (24 years ago, 15-Feb-01, to lugnet.lego.direct)

Message is in Reply To:
  Old question for LEGO Direct
 
Hi Jake, Tomas and folks at LD. I have asked this questions a few times before, but I was still wondering...... 2001 is the 40th Anniversary of LEGO in the USA. But due to the Samsonite years of 1961-72, I don't think that LEGO recognizes it as such (...) (24 years ago, 12-Feb-01, to lugnet.lego.direct)  

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