| |
Republication of LEGOLAND, California press release of Apr 17, 2000:
http://www.legolandca.com/bin/pr/pr_v.idc?pr_id=229
Thousands to gather in July for first LEGO Maniac Kidvention at LEGOLAND®
CARLSBAD, Calif. (April 17, 2000) – Thousands of youngsters are expected to
descend upon LEGOLAND® California for the first ever LEGO Maniac® Kidvention
kicking off July 8. The weeklong celebration is designed to bring together “LEGO
Maniacs” from throughout the country to meet each other and participate in a
variety of unique, hands-on LEGO events and activities for a one-of-a-kind
celebration. There are 1.5 million registered LEGO Maniac club members in the
U.S. and Canada.
At the new LEGO Maniac Clubhouse at LEGOLAND, members will have the opportunity
to meet and learn from actual LEGO Master Model Builders. They’ll also be
invited to be the first to view new-for-2000 LEGO products. They’ll get hands-on
with new high-tech LEGO MINDSTORMS™ robotics, play the latest LEGO Media games
on a larger-than-life screen and rub elbows with professional model builders and
other enthusiasts.
All LEGO Maniacs will be invited to participate in building the “World’s Longest
LEGO Millipede” in an effort to shatter the previous world record of 1,982 feet.
To break this record, kids will need to build a millipede long enough to stretch
close to three football fields in length. Everyone will be encouraged to take
part in this massive building project which will start at the front of the Park
and snake its way up, over and around the Tike Hike.
“We’re extremely excited about the first LEGO Maniac Kidvention,” said Brad
Justus, Senior Vice President of LEGO Direct. “This event will bring together
LEGO fans from throughout the Americas who have a common passion -- LEGO. It’s
also an opportunity for us to communicate with our enthusiasts and expand the
LEGO community.”
Space is limited, so LEGO Maniacs are encouraged to pre-register with the San
Diego Travel Group at 888-711-8877. Guests can register for The LEGO Maniac
Kidvention, book a flight and/or reserve a hotel. They can also visit
www.sdtg.com for more information or send an e-mail to San Diego Travel Group at
lego@sdtg.com. The first 500 to pre-register receive a free gift.
Additional event information is available at www.legoland.com
-------------------
Press Information Contact:
Jonna Rae Bartges (760) 918-5369
Walker McBride (760) 918-5358
Shannon Hartnett (860) 763-6758
-------------------
LEGOLAND California is a 128-acre family theme park dedicated to youngsters
between the ages of 3 and 12. Just like with LEGO toys, kids are the ones who
make things happen at the Park. They drive, pedal, squirt, climb, jump, stomp,
slide, steer, pull, click, push, gallop, laugh, build and program their way
through more than 40 rides and attractions. There are only two other LEGOLAND
parks in the world -- LEGOLAND Billund in Denmark, and LEGOLAND Windsor outside
of London. A fourth LEGOLAND is under construction near Günzburg, Germany, and
is scheduled to open in 2003. LEGOLAND California is part of Global Family
Attractions, a division of the LEGO Company.
-------------------
LEGO Systems, Inc. (LSI) is the Americas (North America and Latin America)
division of the LEGO Company, a privately-held firm based in Billund, Denmark.
The LEGO Company employs more than 2,000 people in the Americas – approximately
one half of whom work at LSI’s 203-acre headquarters in Enfield, Connecticut.
LSI manufactures more than 2.7 billion LEGO® elements each year. The LEGO
Company is committed to the development of children's creative and imaginative
abilities, and its employees are guided by the motto adopted in the 1930s by
founder Ole Kirk Christiansen: "Only the best is good enough."
|
|
1 Message in This Thread:
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
