| |
taken from:
http://www.lego.com/info/pressspecific.asp?PressReleaseId=174&Year=2001
Kids create movies with Pinnacle System and LEGO Company
Studio Action - a Fun and Educational Video Editing Product for Kids
Mountain View, Calif. March 5. The newly launched educational video editing
package for kids - Studio Action - includes the new LEGO® Studios software and a
special version of Pinnacle Systems’ Studio video editing software. The package
is jointly developed by the LEGO Company and Pinnacle Systems. Studio Action
combines the child-friendly LEGO Studios video editing software with a USB video
cable. Kids can use Studio Action with any camcorder to make movies of their
family, friends and toys.
With the LEGO Studios software, children can arrange their movie clips in any
order and shorten scenes to include only the parts they want in the final movie.
The software also makes it easy for kids to add titles and credits, sound
effects ranging from the roar of an angry T-Rex to the meow of a kitten,
transitions, background music, and additional fun effects such as a snowstorm,
rain, or night vision. Once the movie creation is finished, it can be e-mailed
to friends, posted on the Internet, or shown on a computer.
“Kids today are the first video generation, raised with video as a means of
every day communication,” says Bill Loesch, vice president of marketing and
technology of Pinnacle System’s Personal Web Video Division. “We’ve added Studio
Action to our Studio consumer line of video editing products in response to
parents’ interest in giving their kids a fun and educational video editing tool
that lets them express their creativity and enables them to communicate via
video,” Loesch added.
The LEGO Studios software is the video editing software included in Pinnacle
Systems’ Studio Action and in the LEGO & Steven Spielberg MovieMaker Set, which
was first introduced in November 2000 (in the U.S.). Pinnacle Systems’ Studio
Action includes the video editing software and a USB video capture cable that
can be used with a camcorder. The LEGO & Steven Spielberg MovieMaker Set is a
LEGO Company product and includes the editing software, more than 400 LEGO
elements, a PC movie camera for making movies and a book of tips and tricks.
“The Studio Action product allows users to translate their camcorder footage to
the computer. We’re thrilled that they now have the ability to use the LEGO
Studios software to edit their movies,” said Steen W. Reves, Global Brand
Director for the LEGO Company. “Kids can now film LEGO movies with their
camcorders and edit their footage using Pinnacle Systems’ and the LEGO Company’s
kid-friendly software.”
For more information please contact:
Sharna Brockett 650.237.1637 sbrockett@pinnaclesys.com Sales: 888.484.3366
Investor Relations: ir@pinnaclesys.com
About Studio Action:
Studio Action works with any analog or digital camcorder and comes with a USB
video cable. Studio Action is available in computer stores for a suggested
retail price of $69.99.
About the LEGO Company
The LEGO Company, a privately held firm based in Billund, Denmark. It is
committed to the development of children's creative and imaginative abilities,
and its employees are guided by the motto adopted in the 1930s by founder Ole
Kirk Christiansen: "Only the best is good enough." For more information, visit
www.LEGO.com. All of Steven Spielberg’s proceeds from the LEGO & Steven
Spielberg MovieMaker Set are donated to the Starbright Foundation and Shoah
Foundation.
About Pinnacle Systems, Inc.
Pinnacle Systems’ broadcast, desktop, and consumer products provide video
professionals and consumers the sophisticated tools needed to create dazzling
video programs faster and more affordably than ever before. Pinnacle Systems may
be reached at (650) 526-1600 or on the World Wide Web at www.pinnaclesys.com
This page was updated on March 5th, 2001
|
|
1 Message in This Thread:
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
