Subject:
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LEGO INmotion Makes Debut at Detroit’s North American International Auto Show
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Newsgroups:
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lugnet.lego.announce
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Followup-To:
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lugnet.general
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Date:
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Sat, 13 Jan 2001 17:27:45 GMT
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Viewed:
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11472 times
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Taken from:
http://www.lego.com/info/pressspecific.asp?PressReleaseId=158&Year=2001
LEGO INmotion Makes Debut at Detroit’s North American International Auto Show
The LEGO Company Works With Innovative Design Company, Johnson Controls, Inc.,
to Create the Ultimate Family Vehicle
Enfield, Conn. 11. January 2001 The world’s best-known construction toy maker
and the world’s leader of innovative vehicle interior design today announces
LEGO INmotion – a unique, original family concept vehicle. LEGO Systems, Inc.
and Milwaukee-based Johnson Controls, Inc. will showcase their idea of the
ultimate, family-friendly vehicle at this weekend’s North American International
Auto Show in Detroit, Michigan.
The concept vehicle will tour the country throughout 2001, making stops at
various family venues. Set in a de-badged sport-utility vehicle (SUV), the
sleek, silver exterior of LEGO INmotion hints at the futuristic elements of the
innovative interior such as interchangeable modular storage units, internet
capabilities, third row swivel seats for tailgating and more. LEGO INmotion is
intended to showcase the possibility of a branded vehicle and to garner consumer
feedback from families. While on tour, short surveys will be distributed to
adults in order to gauge their interest in the concept of a family vehicle such
as LEGO INmotion.
The LEGO Company and Johnson Controls began working together in 1998 to
research, plan, design and construct the LEGO INmotion vehicle. Considered a
world-leader in automotive design, Johnson Controls says the efforts made to
bring the vehicle to life will be rewarded by the detailed feedback received
from their target market.
“LEGO INmotion by Johnson Controls reflects our company’s world-class ability of
interpreting consumers’ needs and, along with partners like LEGO, translating
them into innovative products developed for people in motion,” says Bob Ellis,
vice president of product marketing and brand development for Johnson Controls.
“The Johnson Controls LEGO INmotion concept vehicle is a creative and innovative
new approach to family travel. Parents have long sought to find new and
absorbing ways in which to keep children engaged on long journeys by road. LEGO
INmotion incorporates many unique features that will enhance the travel
experience for young families in an interactive and safe environment,” says
Peter Eio, President of LEGO Systems, Inc. “We eagerly look forward to seeing
this new generation of child-friendly vehicles on the road,” he continues.
The LEGO Company has partnered with Johnson Controls because both companies
strive to produce exciting, creative and fun new products with cutting-edge
technology. Additionally, new opportunities in brand extension, such as the
collaboration with Johnson Controls, helps the LEGO Company move toward its goal
of becoming the number one brand among families with children by the year 2005.
Additional information regarding LEGO INmotion can be found by visiting the LEGO
Company’s website at http://www.lego.com/inmotion/
For access to Johnson Controls news releases and additional company information,
visit the company’s web site on the World Wide Web at
http://www.johnsoncontrols.com
For further information, please contact:
LEGO Company
Melinda Carter
Tel: 860/763-6696
Pgr: 888/897-5727
Johnson Controls
Bill Dawson
Tel: 734/254-5925
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