The LEGO Company : 623


LEGO Company / 623	622 \| 624

Subject:	So that's the end of Mindstorms then?
Newsgroups:	lugnet.mediawatch, lugnet.lego, lugnet.robotics
Date:	Fri, 9 Jan 2004 09:59:35 GMT
Viewed:	520 times

Under Plougmann, the company reacted by expanding its electronic offerings, including making high-profile deals to use characters from Disney, the Star Wars films and Harry Potter books in its toys. It also developed popular CD-ROM games and its lauded Mindstorms series, high-tech robots that are made of building blocks but can be controlled by personal computers.

As a result, sales rose but profits stagnated because of the higher cost of producing the new products. The company now plans to stop making the electronics and movie tie-in products and return to its core mission: producing colored plastic building blocks for children.

So that’s the end of Mindstorms then?

Scott A

Have you had a look at Arthurs Seat Yet?

Message has 1 Reply:

		Re: So that's the end of Mindstorms then?
(...) Not necessarily - that quote is Newswire's opinion of why the company made a loss. It's not part of Lego's press release. The Lego press release refers to 'core values', not 'core products'. It doesn't necessarily mean they're going to go back (...) (21 years ago, 9-Jan-04, to lugnet.mediawatch, lugnet.lego, lugnet.robotics, FTX)

Message is in Reply To:

		LEGO® fires two executives, mulls layoffs
Jan. 8, 2004. BUSINESS NEWSWIRE LEGO® fires two executives, mulls layoffs COPENHAGEN, Denmark -- Danish toy maker LEGO® said Thursday it would post a steep loss for 2003 expecting a $237.6 million pretax loss, the worst in the privately held (...) (21 years ago, 8-Jan-04, to lugnet.general, FTX)

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