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Subject: 
Cartoon Network, LEGO Group launching Mixels for 2014
Newsgroups: 
lugnet.mediawatch, lugnet.general, lugnet.licensed, lugnet.lego
Followup-To: 
lugnet.mediawatch, lugnet.general, lugnet.lego
Date: 
Mon, 22 Jul 2013 22:35:28 GMT
Viewed: 
1125 times
  
Cartoon Network, LEGO launching Mixels

Cartoon Network partnered with Danish toymaker The LEGO Group to start “Mixels”

A new concept involving small creatures that can mix and combine with one another in creative and unpredictable storylines.

Mixels debuts in 2014 with animated content (primarily shorts), games, a collectible building toy concept and more, the companies said. Animated content will air on Atlanta-based Cartoon Network and on www.cartoonnetwork.com.

A collectible portfolio of low-priced mini building sets will come out in three waves in 2014 and an app-powered game will put players inside the sprawling world of Mixels.

“Mixels will inspire new ways for young people to engage in immersive entertainment content that fuels sustainable, creative physical and virtual play,” the companies said in a news release. “Fans and the audience will become creators and active participants in the process, creating new characters and content.”

bizjournals.com

-end of report-

Note: LEGO has launch Mixels official page: Mixels

Looking at the images from other sites and information. Target market age range might be 5-12. Cool new parts and colors.

LEGO, the LEGO logo, and MIXELS are trademarks of the LEGO Group. © 2013 The LEGO Group. All rights reserved. TM & © 2013 Cartoon Network.

Mixels might be IP owned by LEGO partnering with Cartoon Network. Additional information, Mixels.com, .net and .org domains are registered by Turner Broadcasting Systems, Inc.



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