Subject:
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Re: 10179: Ultimate Collector’s Millennium Falcon™
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Newsgroups:
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lugnet.lego
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Date:
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Mon, 12 Feb 2007 17:13:13 GMT
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Viewed:
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14089 times
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In lugnet.lego, James Wilson wrote:
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$500 US is VERY steep. Yes, it’s got a huge part-count, but it’s just not
affordable for this middle-aged, middle-income guy.
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Yeah, I’m hoping this will pay off for Lego, but it is quite a leap from the
$300 price point of the ISD (which did phenomenally well) and the Death Star II
(which I’m guessing did NOT do so well). But my guess is that it’s pretty much
in the same target market as the ISD-- the Star Wars enthusiasts who have lots
of cash to spend, of which there appear to be plenty considering the ISD’s
success.
The only other real downside to the set is the fact that it’s in the new
colors-- which I’m sure will deter a few would-be buyers out there. But then
again, the ISD itself (even in the old colors) wasn’t a great *parts* pack per
se. Lots of gray plates and wings, very few bricks. It had some wonderful
specialty elements, but lots of stuff that... well... we already had, or didn’t
need in bulk. Who needed 32 more pairs of gray 6x12 wings, for instance?
So, assuming that the ISD was NOT purchased a lot as a parts pack by rabid Lego
fans, and since we know that it still did well, I’m guessing that the majority
of the market for the ISD was more Star Wars fans who wanted a good display
piece. And that’ll certainly be true of the Millenium Falcon as well. So I hope
the bley-ness of the set won’t affect it negatively too much.
Otherwise, this is a PHENOMENAL looking model. It’s always been an iffy set to
make considering that it’s so large and complicated. I can’t imagine the
difficulty in trying to design a Millenium Falcon that *looked* great and was
plausibly affordable. I mean, there have been a bunch of fan-designed MF’s that
have looked amazing, but they’d be $1000+ if Lego were trying to sell them.
Also, the decision to make it “minifig scale” and come with a selection of
collectible minifigs is simply beautiful. They could have tried for a smaller
set which might *fit* minifigs (but not be to scale), but you’d probably have
people clamoring that it was so-close-but-not-close-enough to minifig scale.
Hopefully, this model will do well enough for Lego to keep them venturing
further into the adult market. What would we see next?
DaveE
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