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Subject: 
Re: 10179: Ultimate Collector’s Millennium Falcon™
Newsgroups: 
lugnet.lego
Date: 
Mon, 12 Feb 2007 17:13:13 GMT
Viewed: 
13356 times
  
In lugnet.lego, James Wilson wrote:
   $500 US is VERY steep. Yes, it’s got a huge part-count, but it’s just not affordable for this middle-aged, middle-income guy.

Yeah, I’m hoping this will pay off for Lego, but it is quite a leap from the $300 price point of the ISD (which did phenomenally well) and the Death Star II (which I’m guessing did NOT do so well). But my guess is that it’s pretty much in the same target market as the ISD-- the Star Wars enthusiasts who have lots of cash to spend, of which there appear to be plenty considering the ISD’s success.

The only other real downside to the set is the fact that it’s in the new colors-- which I’m sure will deter a few would-be buyers out there. But then again, the ISD itself (even in the old colors) wasn’t a great *parts* pack per se. Lots of gray plates and wings, very few bricks. It had some wonderful specialty elements, but lots of stuff that... well... we already had, or didn’t need in bulk. Who needed 32 more pairs of gray 6x12 wings, for instance?

So, assuming that the ISD was NOT purchased a lot as a parts pack by rabid Lego fans, and since we know that it still did well, I’m guessing that the majority of the market for the ISD was more Star Wars fans who wanted a good display piece. And that’ll certainly be true of the Millenium Falcon as well. So I hope the bley-ness of the set won’t affect it negatively too much.

Otherwise, this is a PHENOMENAL looking model. It’s always been an iffy set to make considering that it’s so large and complicated. I can’t imagine the difficulty in trying to design a Millenium Falcon that *looked* great and was plausibly affordable. I mean, there have been a bunch of fan-designed MF’s that have looked amazing, but they’d be $1000+ if Lego were trying to sell them.

Also, the decision to make it “minifig scale” and come with a selection of collectible minifigs is simply beautiful. They could have tried for a smaller set which might *fit* minifigs (but not be to scale), but you’d probably have people clamoring that it was so-close-but-not-close-enough to minifig scale.

Hopefully, this model will do well enough for Lego to keep them venturing further into the adult market. What would we see next?

DaveE



Message is in Reply To:
  Re: 10179: Ultimate Collector’s Millennium Falcon™
 
(...) I have to whole-heartedly agree with this post. $500 US is VERY steep. Yes, it's got a huge part-count, but it's just not affordable for this middle-aged, middle-income guy. James Wilson Dallas (18 years ago, 12-Feb-07, to lugnet.lego, FTX)

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