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After a number of highly successful week, the LEGO Factory contest has come to
an end. We’re in the process now of judging the entries. The winning design will
be turned into a product and will be launched in June 2005. If you haven’t taken
a moment to consider what a huge step this is, now’s the time. :)
I’ve noticed that there’s been some concern surrounding the rules and
implementation of this first contest. Let me first say that we fully acknowledge
there were a few issues in the process, and are working to resolve them now for
the next contest.
As I’m sure you can appreciate, this contest concept was a new direction for us
to go in, and we’ve learned an incredible amount over the past weeks. We will be
launching the second LEGO Factory competition soon (around late spring) and
there will be new rules and functionality to make for a better participant
experience which all consumers can trust. We’re working on new functionality
such as a multiple angle model viewer, a new voting process, and new contest
rules.
This should help to address some of the issues encountered in our first outing.
For instance, in the final verification process we underwent to ensure the
voting results were fair and accurate, it was discovered that multiple username
votes from the same password in close repetitive intervals (e.g. 1 min.) had
been generated to vote for multiple models in the final round of the
competition. These votes have been determined as not legitimate and removed from
the final total. The problem, of course, is that users might have seen strange
things happening with the ranking on the site while we were doing this
verification, assuming that there was cheating going on.
This has been unfair to the participants who have not cheated and the
participants who thought they were a Grand Prize winner. The goal of this
project above all else is to provide a platform for users around the world to be
able to express themselves and their creativity on a regular and ongoing basis.
To cause confusion about the process or a fear that the cheaters are winning
works directly against that goal. As such, we want these issues to be squashed
as badly as you all.
The LEGO Factory competition is a first generation project and will be
continuing to develop. In the next 24 months, you will see a continual expansion
of the 3D technology (including a MacOS LDD for late summer! - check out
LEGO Fan for a screenshot) to allow the LEGO Community
to create, play and purchase in entirely new ways. This competition is just the
start and we hope the fans continue to help in growing and furthering the
concept.
We have been listening to input from fans, participants, children, and adults on
how to improve the competition. The idea of a design contest is just the
beginning, it only scratches the surface. In the coming months and years, we are
aiming to continuously improve the process in order to allow consumers to design
and purchase their own products…
(Oh, and did I mention, purchasing your models or other people’s models will be
here late summer??)
Jake
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Jake McKee
Community Liaison
LEGO Community Development
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