Subject:
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Re: Announcing LEGO Ambassadors
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Newsgroups:
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lugnet.lego
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Date:
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Thu, 6 Jan 2005 14:38:53 GMT
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Viewed:
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6977 times
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In lugnet.lego, Jake McKee wrote:
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For more than a year, I’ve been working with colleagues and community members
to develop a pretty cool new program. For the 4 years I’ve been at the LEGO
Company, my task has been to work together with colleagues and fans to bridge
the void between them. To try to connect colleagues with fans, and bring the
fans into the company.
It’s working.
In fact, it’s working so well, that I’m getting a bit overwhelmed. You
certainly recall that we invited a group of AFOLs into the LEGO Factory
design process (http://news.lugnet.com/lego/?n=2588). We’ve also invited
groups of fans into a number of other projects in the last couple years, and
in 2004 that number leap up. In 2005 it looks like that number is going to
grow even further. Each time we work on one of these projects, it’s a new
NDA. It’s a new selection of fans. It’s a new introduction into the company
for them.
So in the last year, I’ve been asking myself: “What happens if we had a group
of people who were already under NDA? What if there is a group of fan
representatives that could work side-by-side with LEGO employees? What if
that group of representatives is also able to bring up issues from the
community directly with the right people in the company?”
So with extraordinary amounts of help from a group of AFOLs and support from
many colleagues internally, the LEGO Ambassador Program was born.
The LEGO Ambassadors will be a small group of fans who have applied and been
accepted into the program. They will represent the best and the brightest
AFOLs on the planet. Sort of a Top Gun of LEGO! To help clarify, I’ve broken
down some FAQs:
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This seems like a great idea Jake!
snip
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How many Ambassadors are there?
To start, the first cycle will be a smaller, “test” group of 10-15
Ambassadors. Once we’ve worked out the kinks in the first cycle, the program
will be about 30-40 Ambassadors.
Please understand that this first cycle is the “guinea pig cycle”… we’ll
likely find tons of problems (and hopefully matching solutions). But the
first group of Ambassadors will be the trailblazers… and the road might be a
little bumpy.
Is this worldwide?
Yes, this is a worldwide program. Of course, it’s based on applications and
not recruitment, so if no one from South America applies, for instance,
there’s no chance that South America will be represented. The goal is to have
both the best talent from the community as well as a representative
distribution among countries.
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So an Ambassador represent a geographical area then? How would the number of
Ambassadors be broken down, would it be one person in each major metropolitan
area One in each country?
I know that probably details such as this have not been fully worked out yet,
but I still wanted to ask...
Jeff VW
snip
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Jake
---
Jake McKee
Community Liaison
LEGO Community Development
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Message has 1 Reply:
 | | Re: Announcing LEGO Ambassadors
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| (...) Sorry, clearly I didn't explain that one very well at all. What I was saying as a couple of things: 1. We're not "recruiting" for the Ambassador spots, so we're not going to be creating a fully geographically represented group of people. The (...) (20 years ago, 6-Jan-05, to lugnet.lego, FTX)
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Message is in Reply To:
| | Announcing LEGO Ambassadors
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| For more than a year, I’ve been working with colleagues and community members to develop a pretty cool new program. For the 4 years I’ve been at the LEGO Company, my task has been to work together with colleagues and fans to bridge the void between (...) (20 years ago, 6-Jan-05, to lugnet.lego, lugnet.lego.announce, FTX) !!
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