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Subject: 
Re: 10152 Update
Newsgroups: 
lugnet.lego
Date: 
Sun, 19 Dec 2004 13:05:37 GMT
Highlighted: 
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In lugnet.lego, Jake McKee wrote:
   All,

As the saying goes... I have some good news and some bad news about the 10152 Maersk ship.

I’m sorry it’s taken me so long to post an update. We’ve been working on a number of things surrounding this set.

As you certainly recall, the situation with the Maersk blue bricks was that we were very near the end of our Maersk blue ABS supply. We’d been working from a large stockpile of the Maersk blue for years (we buy big to make it cost-effective), and it was finally about to run out. Out of coincidence, Maersk requested a new Maersk LEGO set. We decided to run out the supply of ABS with this one last set. Once it was gone, it simply wasn’t going to be cost-effective for us to buy another supply of ABS to continue developing that color.

If you’ve seen the set in person, you’d probably not be surprised to learn that we had very positive feedback from consumers of all ages. Since we sold out the Maersk blue version in a matter of weeks, we decided to continue the production, and asked you for feedback on what color to do it in.

But after a few months, Maersk came back to us with a request for more of the 10152 sets. Apparently the 10152 that they had taken delivery of were working quite well for them. They agreed to cover the expense of buying a very small (and expensive) quantity of Maersk blue ABS in order to be able to produce more sets. We purchased just enough ABS for this one run, and while we don’t have any plans for more production, I certainly won’t promise again! :)

The good news is that once again, Shop At Home was able to take advantage of this limited run to produce another (relatively) small quantity of the 10152 in Maersk blue.

The bad news is that this means we need to postpone (and perhaps cancel) the dark blue 10152 version. As soon as we know for sure, I’ll pass the word.

The estimated launch date for the next run of the 10152 is late spring/early summer. We’re still working on finalizing this, and I’ll update you as soon as I can. (The info on LEGOshop.com you say yesterday launched while we still working on the details... the Feb. launch date was a placeholder only. My apologies for the confusion.)

My apologies for the re-direction this project has taken, but hopefully it is more good news than bad!

Jake
---
Jake McKee
Community Liaison
LEGO Community Development

Wow, an excellent business move by TLC! These come once in a Maersk blue moon, so let’s enjoy it. Yeah, yeah, the 10152 was supposed to be the last run of Maersk blue. But isn’t this good news? - “Hey, we got some other company to subsidize the production of a couple more tons of Maersk blue parts (a high proportion of which will end up in the hands of AFOLs)!”

Let me pause here to cry some big, salty tears for those “collectors” whose portfolio just took a hit... I love capitalism, and I’ll never demonize anyone for buying these things up and selling them above MSRP - but doesn’t capitalism involve taking risks? So quit whining.

It’s too bad about the dark blue version. Is not producing it a condition of Maersk’s deal, or does TLC just think the market will be saturated? I wouldn’t be buying either version, but I’d like to see more availability of parts.

The real good news here is that now we know TLC will make whatever you want - for a price. Now, we’ve all seen those posts (I’ve made some of them) about how much money AFOLs aren’t spending because of the color change. Now we can put that money to good use buying old-gray and old-brown ABS for TLC to turn into bricks. Jake, is there any information you can give us about how much this sort of thing would cost? Did Maersk get completed 10152s as part of the deal, or just the chance to purchase them along with everyone else?

Marc Nelson Jr.



Message is in Reply To:
  10152 Update
 
All, As the saying goes... I have some good news and some bad news about the 10152 Maersk ship. I'm sorry it's taken me so long to post an update. We've been working on a number of things surrounding this set. As you certainly recall, the situation (...) (20 years ago, 18-Dec-04, to lugnet.lego, lugnet.lego.announce, FTX) !! 

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