Subject:
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Re: 10152 Update
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Newsgroups:
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lugnet.lego
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Date:
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Sun, 19 Dec 2004 12:15:51 GMT
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Viewed:
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7597 times
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In lugnet.lego, Mark Neumann wrote:
(snip)
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Next in this thread, I read that some out there thinks Lego is a collectible.
No, it isn’t. It’s a toy.
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In general, you’re right. But not in this case.
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When I see a world city set on a shelf, I don’t
think, “Dang! I better get that and seal it away because it’ll be worth
somehting in 5 years.”
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...and so do most of the other AFOLs I know, for sure.
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Lego is a toy, what people do with it makes it collectible.
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plus, what tools TLC uses to sell those specific sets we’re talking about.
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But I feel pretty confident when I say that the Lego company
doesn’t produce sets with collectability in mind. Don’t believe me?
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Unfortunately, I do believe that you feel “pretty confident” - but me, I don’t.
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Read the product description of the 10152 on Lego.com. Nothing there about
“limited edition.” Insider info made it collectible.
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“Insider Information” spread by TLC employees in official statements all over
the LEGO-related internet world. This is modern marketing.
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Seems to me the only folk truly upset about the re-release of this set are
the BL people capitalizing on the rarity of Maersk blue or of the set in
general.
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Seems to me that you don’t know that aspect of collecting limited stuff.
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I understand, I really do. Part of the risk of the second hand
parts business I suppose. Sorry, no sympathy.
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No one expects sympathy for re-sellers being kicked in the a** by TLC here.
But we’re not even talking about re-sellers.
We’re talking about TLC marketing their products to collectors with promises
they break. And, refering to Larry’s point about “big customer Maersk”:
Tell me, who bought more (in qty.) of those ships, Maersk or the LEGO fans &
collectors (and resellers, yes...) - and who paid more for them?
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And lastly, Lego is a company like any other folks. It’s in business to make
money. And the only reason that they are doing this run is because it’ll
turn a profit. I’m willing to bet Maersk isn’t only paying for the raw
materials but for the all the related costs of the run as well since it will
be out of the ordinary and beyond what Lego has planned for it’s production
line. (set up, storage, tooling, shipping, etc.)
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I wonder if TLC made the profit on their sale to Maersk as well as they did with
us. I do not doubt that Maersk pays for the upcoming cost - but TLC needs to
make profit on their products in order to survive.
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And I know some of you out
there know that messing with a production line is not something you do
without some pretty heavy incentive. Frankly, I’m impressed. Maersk must of
shelled out a considerable amout of $$ for this run. AND Lego people get a
chance to benefit from that. Except the BL people who were hoping to keep
Maersk blue prices nice and high I suppose.
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Plus the collectors being fooled (once again) by a broken promise.
regards,
Jan
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Message has 1 Reply:
 | | Re: 10152 Update
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| moving thread to lugnet.market.theory (...) (attn: spite what the following text reads, it isn't sarcasm. You'd be right in saying that I'm not primarily a collector. So help me out.(and others who don't understand this either) So instead of having (...) (20 years ago, 19-Dec-04, to lugnet.market.theory, FTX)
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Message is in Reply To:
| | Re: 10152 Update
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| OMG, just about everything off the first post in this thread is so lame. First, Jake, thank you for the update. I'd been kind of wondering actually. Also, thank you for telling us the story in detail. Where so many other official releases would just (...) (20 years ago, 19-Dec-04, to lugnet.lego, FTX) !
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