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Subject: 
Re: 10152 Update
Newsgroups: 
lugnet.lego
Date: 
Sun, 19 Dec 2004 12:15:51 GMT
Viewed: 
7591 times
  
In lugnet.lego, Mark Neumann wrote:

(snip)

   Next in this thread, I read that some out there thinks Lego is a collectible. No, it isn’t. It’s a toy.

In general, you’re right. But not in this case.

   When I see a world city set on a shelf, I don’t think, “Dang! I better get that and seal it away because it’ll be worth somehting in 5 years.”

...and so do most of the other AFOLs I know, for sure.

   Lego is a toy, what people do with it makes it collectible.

plus, what tools TLC uses to sell those specific sets we’re talking about.

   But I feel pretty confident when I say that the Lego company doesn’t produce sets with collectability in mind. Don’t believe me?

Unfortunately, I do believe that you feel “pretty confident” - but me, I don’t.

   Read the product description of the 10152 on Lego.com. Nothing there about “limited edition.” Insider info made it collectible.

“Insider Information” spread by TLC employees in official statements all over the LEGO-related internet world. This is modern marketing.

   Seems to me the only folk truly upset about the re-release of this set are the BL people capitalizing on the rarity of Maersk blue or of the set in general.

Seems to me that you don’t know that aspect of collecting limited stuff.

   I understand, I really do. Part of the risk of the second hand parts business I suppose. Sorry, no sympathy.

No one expects sympathy for re-sellers being kicked in the a** by TLC here. But we’re not even talking about re-sellers. We’re talking about TLC marketing their products to collectors with promises they break. And, refering to Larry’s point about “big customer Maersk”: Tell me, who bought more (in qty.) of those ships, Maersk or the LEGO fans & collectors (and resellers, yes...) - and who paid more for them?

   And lastly, Lego is a company like any other folks. It’s in business to make money. And the only reason that they are doing this run is because it’ll turn a profit. I’m willing to bet Maersk isn’t only paying for the raw materials but for the all the related costs of the run as well since it will be out of the ordinary and beyond what Lego has planned for it’s production line. (set up, storage, tooling, shipping, etc.)

I wonder if TLC made the profit on their sale to Maersk as well as they did with us. I do not doubt that Maersk pays for the upcoming cost - but TLC needs to make profit on their products in order to survive.

   And I know some of you out there know that messing with a production line is not something you do without some pretty heavy incentive. Frankly, I’m impressed. Maersk must of shelled out a considerable amout of $$ for this run. AND Lego people get a chance to benefit from that. Except the BL people who were hoping to keep Maersk blue prices nice and high I suppose.

Plus the collectors being fooled (once again) by a broken promise.

regards, Jan



Message has 1 Reply:
  Re: 10152 Update
 
moving thread to lugnet.market.theory (...) (attn: spite what the following text reads, it isn't sarcasm. You'd be right in saying that I'm not primarily a collector. So help me out.(and others who don't understand this either) So instead of having (...) (19 years ago, 19-Dec-04, to lugnet.market.theory, FTX)

Message is in Reply To:
  Re: 10152 Update
 
OMG, just about everything off the first post in this thread is so lame. First, Jake, thank you for the update. I'd been kind of wondering actually. Also, thank you for telling us the story in detail. Where so many other official releases would just (...) (19 years ago, 19-Dec-04, to lugnet.lego, FTX) ! 

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