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 LEGO Company / 2320
  Re: LEGO Brick Masters Launches!
 
(...) This is largely an apples and oranges comparison. In the world of international commerce the cost of the actual product (the bricks and the box) is likely a very small part of the retail cost. For starters, it is likely that there are three or (...) (20 years ago, 22-Sep-04, to lugnet.lego)
 
  Re: LEGO Brick Masters Launches!
 
(...) Packaging often costs more than the product it contains. Also, in retail marketing, about half of the final sale price goes to the store, and most of that is spent covering overhead. (...) We have a packaging plant. No bricks are molded (...) (20 years ago, 22-Sep-04, to lugnet.lego)

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