Subject:
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Re: New LEGO factory inaugurated
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Newsgroups:
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lugnet.lego
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Date:
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Sun, 3 Dec 2000 05:25:05 GMT
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Viewed:
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1168 times
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In lugnet.lego.announce, Suzanne D. Rich writes:
> Republication of LEGO Company press release of Nov. 29, 2000:
> http://www.lego.com/info/pressspecific.asp?PressReleaseId=151&Year=2000
> -----------------
>
> Today on 29 November, a new 12,000 square metre LEGO factory was officially
> inaugurated in the Czech Republic. The factory is situated in Kladno, only 20
> kilometres west of Prague. LEGO Company has invested more than 50 million DKK in
> this project. Already now, the factory has 70 Czech employees. They assemble
> LEGO elements for various LEGO construction sets and construct LEGO models for
> the LEGOLAND Parks.
>
> LEGO Company has chosen Kladno because of the very central location in Europe -
> a fact also pointed out by President and CEO Kjeld Kirk Kristiansen in his
> inaugural address. “This is an important step for LEGO Company. In Kladno, our
> Global Supply Chain now has a central production facility in Europe, and based
> on the good infrastructure we shall be able to better supply both the
> established markets in the West and the rapidly growing markets in the Eastern
> part of Europe”, said Kjeld Kirk Kristiansen.
>
> Started in year 2000
> Already at the beginning of the year 2000, LEGO Company established a temporary
> production in Kladno. “On 6 March, 5 employees began constructing their first
> LEGO models. Today, the present 70 staff is all working in the new factory only
> a few hundred meters from the “old” LEGO building. This building will be used
> for the development of new models for the coming LEGOLAND Parks”, says Anders
> Ravnskjær, Managing Director of the Kladno factory.
>
> 175 employees
> The number of employees is expected to increase gradually to approximately 175
> employees in the course of 2001. The present building with its 12,000 square
> metres will accommodate between 300 and 400 employees based on full utilisation
> of all opportunities for evening and night shifts. It is also considered a great
> asset for the LEGO Company that it is possible to draw upon fully qualified
> labour in The Czech Republic. Another great asset is the substantially lower
> level of cost," says Anders Ravnskjær.
>
> [photo]
>
> For further information please contact:
>
> Eva Lykkegaard
> Global Company Communications
> Phone: +45 79 50 74 24
>
> © 2000 The LEGO Group
> TM and ® indicate trademarks of the LEGO Group
> Page updated November 29th, 2000
It would seem that LEGO has forgotten the many fans in North America in
order to expand eastward. Why would they do this? The western world is where
the good LEGO consumers are. (How many LUG's do we see in Russia or China
anyway?)I could launch into a political tirade about 'cheapened labor', but
this is not the place for this. -Harvey
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