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In lugnet.lego, Calum Tsang wrote:
> In lugnet.lego, Jake McKee wrote:
>
> > I'm putting out a call to help me assemble your best tips/tricks/best practices
> > for forming and running local clubs and events. I'll volunteer to turn these
> > ideas into a "master document" that can be shared within the community. I just
> > need help me with the content! A collection of this info could really help clubs
> > who are just getting started, and maybe even existing clubs that are looking for
> > new ideas!
Here's a few more that popped into my head:
Communications.
-Learn your marketing message, not for Lego, but for your own group. What is
your goal? Who are you? Learn to deliver in a simplified, TV ready message.
What in one or two sentences do you do?
"We're a group of unofficial Lego enthusiasts who like building Lego. We run
robot design competitions to challenge each other on how to build complex
creations."
-Learn how to present yourself to the media. Appoint one person who can answer
on screen well. I've screwed up this plenty a time and had to learn the hard
way. Today, in rtlToronto, there are a few people I can trust to be on camera
or to talk to the press. Jake's presentation at BF03 about the media was
excellent.
-Do not use the media as your stage to vent frustration. You would be an idiot
to try and bring up colour changes, what you think of Bionicle, why Lego hasn't
updated the RCX in six years etc, while being interviewed. This immediately
paints you as a geek. The editors, producers and writers immediately will
capitalize on this and turn your segment into a "Make fun of the loser and his
petty concerns" short. Remember, Lego is a human interest story and goes up
against war, famine and genocide on the nightly rotation. Hence, keep it light,
have fun, be positive.
Handling the Public.
Whether you like it or not, vigourously define where you start and Lego The
Company ends, you will be representing Lego somehow. You will get the most
unusual emails and requests: ALWAYS state that you are just enthusiasts and
like Lego just like the sender. NEVER say you have something to do with Lego
other than you own the product. (I can just hear Chris saying, "We just own the
bricks just like you do.")
-Some are unusual (A rabbi in Winnipeg wanted a donation of Lego for his
synagogue's kids event) while others are pretty garden variety (Where do I
find Mindstorms in a store for my husband's birthday) Find the appropriate,
honest answer. Be polite to the public, but firm.
-Some you shouldn't touch at all. You are not Consumer Affairs, you don't want
to be responsible for something you have no part in. Thankfully we have
friendly contacts at Lego Canada to forward these to. Everyone wants to give an
answer and be helpful (and be regarded as smart) but many things are not your
problem: Product complaints, concerns, legal issues, advertising etc.
Calum
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