Subject:
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Re: Nicely now. What do you think of the new colors?
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Newsgroups:
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lugnet.lego, lugnet.general
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Date:
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Tue, 16 Mar 2004 18:13:35 GMT
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Viewed:
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13743 times
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In lugnet.lego, Jake McKee wrote:
> It's only a couple of weeks in the new year, and it looks like it's going to
> be an interesting 2004!
>
> I have a request, but before I go any further, let me say that personally, I
> understand the concerns surrounding the color changes. I know many of you
> think of me as a marketer here to shill products. I'm an AFOL too with a
> healthy collection of light and dark gray, so I can understand your concerns.
>
> As both my duty as the Community Development Manager, and as an AFOL, I'm
> interested in helping to make sure that the LEGO Company fully understands
> the issues you have as well. I'm looking for your help to deliver the
> message. To be totally clear, this is me asking in order to have answers
> ready if and when my colleagues ask.
>
> I would ask that you reply to this thread with your thoughts and feelings
> about the color issue, both for and against. One post per person, I would
> think would make sense. I would ask that the debate be restricted to other
> threads, and that all posts be rational, calm, and non-hateful. This will
> ensure that I can more easily pass along the information, and that the
> message isn't bogged down in debate.
>
> Please understand that this is simply a fact/feeling/thought finding mission,
> and does not mean that the decision to change colors is going to be changed.
> Many of you have asked for the latest status information. There is nothing
> new to report at this point. The color change is proceeding as planned, and
> sets are rolling (and have already rolled) off the line with the new colors.
>
> But I know that you don't like this answer, so please use this opportunity
> (as well as continuing to direct complaints and feedback through LEGO
> Customer Service) as a way to have your voices heard.
>
> Again, we are not changing the colors back, and from what I know now, we
> aren’t considering it. This is an information gathering mission only.
>
> Thanks in advance for your help!
>
> Jake
>
> ---¬
> Jake McKee¬
> Community Development Manager¬
> LEGO Community Development
> ¬
Chiming in late, but then my biggest concerns are only just arising....
New colors good - retiring old staple colors bad. That said, while it may change
things, it's not something I'll discontinue my hobby over. In fact, I'm looking
forward to it in some ways.
However, what should be a moment of frustration as we adjust to the news looks
as though it will be 1-2 years or more of frustration. We understand that 'all
new production' will be in the new colors, but LEGO consumers can only readily
identify 'new production' when a new set is released. What about existing sets?
bulk packs? mosaic kits?
If I were a consumer looking to embrace this color change (which I am) one of
the first things I would be drooling over the thought of is an ISD in the new
shade. I realize there may be no way for LEGO to tell right now if there will
ever be another production run of the ISD, but as it stands now consumers won't
know if it ever does happen. Even if we hear online that someone got their ISD
in the new gray that is no guarantee that the next order placed will be the
same. Will new and old production mingle in the warehouse? How about re-sellable
returns?
Bulk packs are another way people are going to try and stock up on the new
shades (and/or old shades). Anyone ordering bulk packs of grey bricks is likely
to be upset if they get a combination of colors within or between sizes. But how
are we to know in advance that is going to happen? Will we have to go through
the same thing if we try to return and replace them?
I for one am extremely anxious to get mosaic kits with the new shades. Again, I
have no idea when I'll be able to do so, if all colors will transition together,
or if I can expect consistency from set to set or order to order. To deliver two
shades of the same grey within a mosaic kit would largely spoil the concept so
TLC has got to have some plan in mind for inventory control, yes?
I think what this all boils down to is a request for better communication from
LEGO. Please do something to let us know what to expect and identify what we'll
get when we place an order (for items not obviously '2004'.) Plan for a clean
cut-off date, send leftover 'old production' to the retail outlets, adjust
product descriptions during this transition time, have a checklist from the
warehouse readily available to your call center, something, anything.... just
don't leave us playing guessing games or the frustration, confusion, and
alienation some fans are feeling is only going to continue.
my 2 cents,
John
#388
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Message is in Reply To:
 | | Nicely now. What do you think of the new colors?
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| It's only a couple of weeks in the new year, and it looks like it's going to be an interesting 2004! I have a request, but before I go any further, let me say that personally, I understand the concerns surrounding the color changes. I know many of (...) (21 years ago, 15-Jan-04, to lugnet.lego, lugnet.general, FTX) !!
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