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 LEGO Company / 1064
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Subject: 
Re: Comment Now at LEGO.com: New Grey and Brown
Newsgroups: 
lugnet.lego
Date: 
Thu, 11 Mar 2004 19:32:06 GMT
Highlighted: 
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In lugnet.lego, Jake McKee wrote:
snip
> Keep in mind that the non-AFOL consumer (especially the kids on the boards)
> probably hasn't realized there IS a color change. Many of this year's products
> aren't out yet (Harry Potter for instance, isn't out until the movie time around
> May). If they have the products, it may take them a while to notice a
> difference. If they notice a difference, I'm not sure a large percentage will
> care. Think about what the creations kids build typically... many many of them
> are multi-, mixed- color. Browse the galleries in the online LEGO Club, and
> you'll not see much color consistency. • snip
> Jake
> ----
> Jake McKee
> Community Liaison
> LEGO Community Development

So if kids aren't noticing the color change now, and might not notice it ever,
what was the point? If the change will not increase sales from the people that
supposedly account for 95% of the market, why did TLC do it?

Marc Nelson Jr.



Message is in Reply To:
  Re: Comment Now at LEGO.com: New Grey and Brown
 
(...) Good to hear you're happy about this! I'm not sure that I would agree that there is a "cloud of holyness" surrounding this issue. Just because we've said that we're not reversing the decision, doesn't mean that we're stupid or clueless. I know (...) (23 years ago, 11-Mar-04, to lugnet.lego) ! 

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