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Lego, the Danish children's toy manufacturer, looks set to announce its
third-ever loss this year after its chief operating officer said Star Wars and
Harry Potter products had a disappointing 12 months.
The company, which based its empire on plastic building bricks, had worked hard
since it made a $180m loss in 2000 to turn round the business, and achieved
successful sales of Harry Potter and Star Wars products last year. The Hogwarts
Castle, a top-of-the-range item in the Harry Potter series, sold almost a
million items.
However, the company's difficulties suggest that these innovations may not be
enough in the long term to make up for the growing number of children who prefer
playing computer games to building towers with plastic bricks.
read more about it
here:http://www.money.telegraph.co.uk/money/main.jhtml?xml=/money/2003/12/30/cnlego30.xml&menuId=242&sSheet=/money/2003/12/30/ixfrontcity.html
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