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MSC Cruises And The LEGO Group Partner To Create Ultimate LEGO Experience At
Sea
New, Unique Shipboard LEGO® Playrooms and LEGO® Competitions and Games Available
for Free to MSC Cruises’ Guests
FORT LAUDERDALE, Fla., Oct. 30, 2014 /PRNewswire/ -- MSC Cruises and the LEGO
Group have joined forces to bring children and families the ultimate LEGO
Experience at sea, including LEGO® designed playrooms and entertainment options.
As part of the partnership, MSC Cruises is implementing a special program across
its fleet in which children, as well as adults, will have the chance to compete
in LEGO® themed competitions and games on a designated day during a sailing.
Children who participate in the LEGO® Experience Day will receive an official
LEGO® Junior Master Builder diploma. In addition, all guests will have the
chance to meet and greet Sailor Walkabout – the LEGO Sailor Mascot – who will be
available during cruises for photos and entertainment. Images available for
download at: bit.ly/1zNaJlJ
The LEGO Group is also working to design completely new play areas on the MSC
Armonia, the first ship in MSC Cruises’ Lirica class of ships undergoing the
Renaissance Program. Currently in dry dock, the newly enhanced MSC Armonia will
re-enter service on Nov. 19, with an inaugural cruise departing from Genoa,
Italy and stopping in France, Spain, and Gibraltar, before arriving at its final
destination in Portugal. MSC Armonia’s dedicated offerings of LEGO® play
materials when she begins sailing again will include:
LEGO® DUPLO® for children under three, including fun games and challenges;
Classic LEGO® bricks and Vertical Play Wall for 7-11 year olds; and
“Building Happening” for 6-11 year olds – themed builds with limited bricks.
All the LEGO features will be available free of charge to guests, and will be
replicated on two new ships of the MSC fleet, scheduled to be delivered in 2017.
Guests who want to take the LEGO® experience home with them will be able to
visit the LEGO® corner found in shops on board. In addition, the companies are
currently working to design a LEGO® MSC Cruise Ship toy, which will be available
on MSC Cruises’ fleet in the future.
MSC Cruises CEO Gianni Onorato said: “The LEGO Group and MSC Cruises are both
family businesses – built on strong values – that are recognized worldwide, so
our two companies are a great match. The LEGO Group bricks and toys are close to
the hearts of millions of people who grew up playing with them, and with this
partnership we hope to give our younger guests some magical memories that
they’ll treasure forever. We’re proud to be able to make The LEGO Group a
contributor to the MSC Cruises’ concept, and I know our younger guests are going
to love this exciting new addition.”
MSC Cruises’ partnership with LEGO comes as the line seeks to optimize the
overall onboard experience for guests and families by partnering with top global
brands that are emblems of excellence in their fields. While MSC Cruises’ has
long made the LEGO® toys available on all 12 ships in its’ fleet, this
partnership enhances the offering, bringing MSC guests more dedicated products
and areas for younger travelers.
Other enhancements for families being made to MSC’s fleet include: ships
undergoing the Renaissance Program will feature separate clubs and facilities
for five age groups – specifically Baby (under 3s); Mini (3-6); Junior (7-11);
Young (12-14) and Teen (15-17); and a new partnership with Chicco, announced in
July 2014, which will provide families with childcare equipment, a dedicated
family guide and custom built children areas on select MSC ships.
About MSC Cruises
MSC Cruises is a privately-held, family-owned, Italian cruise line with a fleet
of 12 ships. The fleet cruises year-round in the Mediterranean and seasonally in
the Caribbean, Northern Europe, the Atlantic Ocean, the French Antilles, South
America, South Africa, The United Arab Emirates and the Red Sea. For more
information, visit www.msccruisesusa.com.
All information believed to be accurate as of the date of issuance. It is the
reader’s responsibility to verify its continued accuracy, as all information is
subject to change.
Video - http://youtu.be/CqjFSuSQFXQ
SOURCE: MSC Cruises USA
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