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LEGO® Systems, Inc. Unveils New Products, Experiences and Exclusives at San
Diego Comic-Con
-World’s largest construction toy maker to showcase new playsets, life-sized
models, exclusive sets and one-of-a-kind giveaways related to some of
the hottest LEGO® properties-
SAN DIEGO, July 22, 2014 /PRNewswire/ -- SAN DIEGO COMIC-CON -- LEGO Systems,
Inc. today unveiled details of everything that contributes to its largest San
Diego Comic-Con (SDCC) presence ever. The LEGO® booth will welcome show
attendees with life-sized LEGO models, sneak peeks of 2015 LEGO building sets,
photo-opps and content demos. Additionally, fans will have a chance to win
limited edition minifigures each day and exclusive SDCC LEGO sets will be sold
in the company’s booth shop. The family-friendly booth will feature thousands of
LEGO bricks for attendees to build and take home their own brick-based heroes.
The LEGO excitement can be found at booth #2829 of the San Diego Convention
Center, July 24-27.
“This is our fourteenth year at San Diego Comic-Con and each year we see
stronger enthusiasm coming from a growing audience of fans of all ages,” said
Michael McNally, senior brand relations director, LEGO Systems, Inc. “We’re
thrilled to deliver a family friendly brand experience, punctuated by custom
life-sized models, play opportunities, exclusives, collectibles and sneak peeks,
that lets children and adult collectors celebrate their passion for properties
and LEGO play together in one place.”
LEGO Star Wars™
To commemorate the 15th anniversary of LEGO Star Wars, the company will unveil a
show-stopping showcase of every LEGO Star Wars minifigure ever created – over
500 in total—that is sure to make fans drool. A remote-controlled LEGO Chopper
life-sized model, based on the new Star Wars Rebels series, will roam the booth
throughout the weekend. Other activities include the unveiling of a 2015 LEGO
Star Wars set and a limited edition exclusive version of the LEGO Star Wars
Ghost with a Chopper minifigure that will be on sale for show attendees
beginning Thursday morning.
LEGO Super Heroes: DC Comics™
This year marks the 75th anniversary of BATMAN™, and LEGO Systems celebrates the
milestone with a new life-sized model of the Batcycle™ from the Batman Classic
TV Series, complete with sidecar, made entirely out of LEGO bricks. Two LEGO
Super Heroes: DC Comics sets launching in 2015 will be unveiled, including an
1,800 piece Tumbler, and one of the company’s exclusive minifigure raffle items
will feature an iconic DC Comics character. Throughout the show, a limited
number of exclusive Batman Classic TV Series Batmobile™ LEGO sets will be on
sale.
LEGO Super Heroes: MARVEL
The new feature film Marvel’s Guardians of the Galaxy hits theaters August 1st
and to honor the event and its newest film-inspired building sets, LEGO Systems
will display a custom-built life-sized LEGO version of Groot and Rocket Raccoon.
An SDCC exclusive LEGO set, Rocket Raccoon’s Warbird, will be sold and an
exclusive minifigure of The Collector from Marvel’s Guardians of the Galaxy will
be up for grabs to lucky fans as part of a raffle.
LEGO THE HOBBIT™
In anticipation of this December’s theatrical release of THE HOBBIT: The Battle
of the Five Armies, a production of New Line Cinema and Metro-Goldwyn-Mayer
Pictures (MGM), LEGO Systems will unveil one of the new LEGO THE HOBBIT sets
that is slated to hit store shelves in October. A large-scale model of Smaug,
built entirely from LEGO bricks and featuring custom light features to simulate
the dragon’s fire-breathing ability, will be displayed in the Warner Bros. booth
#4545. On Thursday, July 24, fans will also have a chance to win a LEGO THE
HOBBIT minifigure.
THE LEGO MOVIE
Fans of the first LEGO theatrical film will instantly recognize a new 8-foot
tall LEGO model presiding over the booth as Lord Business. A LEGO set based on
THE LEGO MOVIE launching in January 2015, will be unveiled and on Sunday, fans
will have a chance to win an exclusive LEGO Unikitty, as well as attend a panel
discussion focused on the film and its toys.
LEGO Teenage Mutant Ninja Turtles™
To honor the new Teenage Mutant Ninja Turtles feature film, a life-sized LEGO
model of Shredder will be on display, along with LEGO sets based on the Teenage
Mutant Ninja Turtles television series and feature film.
LEGO Mixels™
LEGO Mixels™, an original property created in conjunction with Cartoon Network
made up of animated shorts, virtual app gaming and collectible construction
toys, was first unveiled at SDCC 2013. The fun continues as the fourth wave of
quirky characters, launching in 2015, will be unveiled. New Mixels content for
2015 will also include new shorts, specials and a game.
LEGO NINJAGO and LEGO LEGENDS OF CHIMA™
Two of the biggest original LEGO properties will be represented in two separate
panels on Sunday, inviting children and families to learn more about the
stories, products lines and the television series that currently air on Cartoon
Network.
LEGO Information
Three SDCC exclusive LEGO sets will be on sale in the shop area of LEGO booth
#2829. Each set is limited to 1,000 pieces, and sales of each are capped at 250
per day. Four LEGO minifigures will be given away via raffle during the show.
Fans can try their luck by visiting the Sails Terrace each day starting at 12:30
PM. For fans who are not attending SDCC, there is a chance to win one of the
four minifigures via Twitter raffle by following @LEGOGroup.
SOURCE: LEGO Systems, Inc.
PRNEWWIRE.com
-end of report-
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