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LEGO® FUSION
NEW YORK, June 19, 2014 /PRNewswire/ - LEGO Systems, Inc., makers of the world’s
leading construction toys, today introduced LEGO® FUSION, a play experience that
combines traditional LEGO brick play with familiar app-based game themes. LEGO
FUSION leverages new technologies and children’s fascination with them, to
create an entirely new way to engage in LEGO brick building and app game play
for children ages 7 and up. Available later this summer, the LEGO FUSION
collection will include four distinct titles: LEGO FUSION Town Master, LEGO
FUSION Battle Towers, LEGO FUSION Create & Race and LEGO FUSION Resort Designer.
Each LEGO FUSION experience consists of a distinct set of LEGO bricks, a
corresponding free downloadable app and the new FUSION capture plate, a small
brick building plate with a printed design that enables a smart phone or
tablet’s camera to identify the size and colors of the LEGO bricks built onto
it. In response to game prompts, children build vertically in 2-D on the FUSION
capture plate, enabling the app to ‘see,’ import and transform the creation into
3-D in the digital world.
“Children have always imagined their LEGO creations as immersive worlds which
come to life for hours of role-play and adventure,” said Ditte Bruun Pedersen,
senior design manager, LEGO Future Lab. “Recently, smart phones and tablets have
become a popular platform for empowering game mechanisms that kids love. LEGO
FUSION brings these two favorite play patterns together in an experience where
real-life LEGO builds come to life in a virtual game, inspiring creativity,
strategy, and the pride of creation.”
To Win, Step Away from the Screen
Once a child’s creation has been imported into the game, a series of challenges
and interactions requires that players turn away from the device and return to
the real world to use their LEGO bricks to build new solutions in order to move
game play forward. Each game encourages this back-and-forth between physical and
virtual, keeping children engaged in both worlds.
“In our research, we heard repeatedly from parents that they are constantly
battling ‘zombie gaze,’ the experience when their children are immersed in their
device screens for large blocks of time,” said Pedersen. “We developed LEGO
FUSION with this challenge in mind, creating a play experience that keeps
children entertained with the kind of app gameplay they love while giving real
reasons to return to the brick pile to creatively build.”
Each LEGO FUSION product offers a distinct play experience. The four products
launching this year are:
LEGO FUSION Town Master
In this simulation game, players create and rule their own LEGO town, first by
building it with LEGO bricks, then by capturing it and importing it to the game.
Children build everything from houses to a pizzeria, fire station and bike shop
while completing errands and missions like catching robbers, fighting fires and
skateboarding. To keep the minifigure citizens happy, players solve problems
through physical building and earn points to gain access to more structures, and
even run additional towns.
LEGO FUSION Battle Towers
Players build a tower and defend it against attack so they can rule the kingdom.
First, players design the Battle Towers with real LEGO pieces, then capture them
and import them to the game. Next, players choose tower defenders like wizards
and archers and battle against evil warriors, skeleton armies, and more. If a
tower is damaged in battle, players can repair the damage with a timed build
with the game’s real LEGO bricks.
LEGO FUSION Create & Race
In this racing game, players get behind the wheel and virtually drive the cars
that they create with real LEGO bricks. Once a custom vehicle is digitally
designed, physically built, and imported to the game, it can be optimized for
success in racing, demolition or stunts. Players learn that every brick shape
and color on the vehicle matters for performance. Three themed courses offer
endless challenges unlocked by physical LEGO builds, and children can even ghost
race against friends to top the leaderboard.
LEGO FUSION Resort Designer
Players help the LEGO Friends design new vacation houses, shops and activities
for Ambersands Beach. After building 2-D facades, capturing them and importing
them to the game, players can design the interiors of 3-D digital structures,
such as an aquarium, surf shop and beach houses. Children can unlock new levels
and build more resorts by completing missions like rescuing dolphins, riding
horses, surfing and other resort activities.
Beginning in September, LEGO FUSION will incorporate the ability for players to
access their digital LEGO creations and game play anywhere. Using their LEGO ID,
players can sign in on any compatible device and access their gallery and game
play from within the LEGO FUSION app.
Developed by TT Games, makers of the best-selling LEGO video game franchise, the
LEGO FUSION Town Master, Battle Towers, Create & Race, and Resort Designer app
games are free for download from the Apple, Google or Samsung App Store for
Apple iOS and Android.
LEGO FUSION Town Master, LEGO FUSION Battle Towers, and LEGO FUSION Create &
Race will launch in August 2014; LEGO FUSION Resort Designer will launch in
September 2014. Each will be available for $34.99 in LEGO Stores and Toys”R”Us
stores in the U.S., as well as online at shop.LEGO.com and at toysrus.com.
About LEGO Systems, Inc.
LEGO Systems, Inc. is the North American division of The LEGO Group, a
privately-held, family-owned company based in Billund, Denmark, one of the
world’s leading manufacturers of creatively educational play materials for
children. The company is committed to the development of children’s creative and
imaginative abilities, and its employees are guided by the motto adopted in the
1930s by founder Ole Kirk Christiansen: “Only the best is good enough.” Visit
the virtual LEGO world at www.LEGO.com
LEGO, the LEGO logo, the Minifigure and brick and knob configuration are
trademarks of The LEGO Group. ©2014 The LEGO Group.
SOURCE LEGO Systems, Inc.
From TechHive video about LEGO FUSION : YouTube
-end of report-
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