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LEGO Group Toy Maker Looks to Build with ‘The Simpsons’
LEGO A/S, looking to expand its string partnerships with media franchises, is in
talks with 20th Century Fox about making a toy set based on TV show “The
Simpsons,” a spokesman said on Thursday.
A deal would pair the Danish toy maker with what is believed to be the
longest-running scripted show in U.S. TV history. “The Simpsons” has a cult
following and appeals to younger audiences as well as adults who have followed
the show since they were children.
Spokesman Jan Christensen confirmed LEGO is in talks with 20th Century Fox on
“The Simpsons,” but no further details were disclosed.
Source: TWSJ The Wall Street Journal
March 8, 2013
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