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BELKIN Announces Licensing Deal with The LEGO Group
Belkin to Create New Line of Cases Inspired by the iconic LEGO® brick
PLAYA VISTA, CA - February 11, 2013 - Belkin, creator of people-inspired
consumer technology products, today announced a multi-year licensing partnership
with The LEGO Group to create innovative and fun accessories for mobile devices.
Starting in spring 2013, Belkin will launch a variety of smartphone cases
incorporating Belkin’s quality product design with LEGO® bricks for a unique
“buildable” case experience. Designed for LEGO fans of all ages, the initial
product line will focus on iOS devices, including the iPhone and iPod touch,
with plans to expand to other platforms over the course of the partnership.
“The LEGO company is a renowned global brand, synonymous with quality, design
and most importantly, fun,” said Patrick Sullivan, director of product
management at Belkin. “This partnership opens up a whole new audience for Belkin
and we are extremely excited to work together on a line of cases based on iconic
LEGO toys that will inspire creativity and promote individuality in people of
all ages.”
About Belkin
At Belkin, we make people-inspired products. With more than 200 patents, Belkin
invents products that harness the power of technology to enrich people’s lives.
From wireless home networking and entertainment, to mobile accessories, energy
management, and a broad USB and cable mix, Belkin products connect the dots
between people and the things they love. Belkin also provides public and private
sector organizations with high-quality security, infrastructure, energy, and
server-room solutions. A privately held company founded in 1983, Belkin has more
than 1,200 employees in 21 countries. Headquartered in Playa Vista, California,
Belkin can also be found on the Web at Belkin.com, on Facebook at
facebook.com/belkin, and on Twitter at Twitter.com/belkin.
Source: Belkin.com
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