Subject:
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LEGO Magazine Advertisements Thru The Ages
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Newsgroups:
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lugnet.general
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Date:
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Tue, 20 Nov 2012 02:36:14 GMT
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Highlighted:
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(details)
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17369 times
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TLG has been advertising in magazines for over 50 years. Chapter 68 of my LEGO
DVD/download has many advertisements that I've gotten from many LEGO AFOLs from
around the world. Some are simple designs... others are works of art. In 1959
TLG got an in house Photography Department, and they switched from mainly
artwork to mostly photography for LEGO boxes, catalogs, and advertising. Only
LEGO instructions (the history of which can be found in another of my
DVD/download chapters) remained as artwork.
The earliest LEGO "bricks" advertising I've come across dates to 1953 from
Norway (although wooden and other plastic toy products by the company date
earlier).
Ironically LEGO advertising can have "the law of unintended consequences"...
sometimes many decades later. Most of you are familiar with the uproar that
this ad caused earlier this year after the announcement of the LEGO Friends
line...
http://www.flickr.com/photos/82930629@N08/8200880525/sizes/l/in/photostream/
This was the "bandwagon" used by those that thought they knew better about what
LEGO items should be sold to girls, moreso than AFOLs and the LEGO company
does... all because some people had an issue with the color pink... even though
it's one of dozens of colors that LEGO parts come it. But they didn't know
that. But I best not reopen Pandora's Box on that one...
A better reflection of LEGO for girls might have been the choice of this UK
advertisement...
http://www.flickr.com/photos/82930629@N08/8200892979/sizes/l/in/photostream/
But anyway you look at it... girls and boys should be able to play together or
apart with LEGO... whatever their choice... such as this ad shows...
http://www.flickr.com/photos/82930629@N08/8201994282/sizes/l/in/photostream/
I also posted a series of 10 additional ads over on Eurobricks with some LEGO
history, and an interesting tie-in to a legendary comic book illustrator...
http://www.eurobricks.com/forum/index.php?s=72d0a4fc763f2d4e47b531d14176ebe9&showtopic=76178
Chapter 68 of my current LEGO DVD/download has many many ads in it... with more
on the way (future editions available free to current buyers). Also new
chapters on the evolution of the minifig, the 9 Volt Train System, and lots of
other items will be future additions to the LEGO DVD/download.
Just today I got an EMAIL from the LEGO Archives folks thanking me for giving
them additional images of sets/parts that they weren't aware of. There's so
much yet to discover, and to add (new chapters, additional years)... that the
LEGO DVD download will be an organic document... growing from year to year...
with free owner upgrades. I can't help it... playing LEGO Sherlock Holmes is in
my blood! :)
Cheers,
Gary Istok
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