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LEGO® Expands Disney Licensing Deal with Marvel ‘LEGO Super Heroes’ in 2012
Two of the world’s most iconic brands are joining forces as The LEGO Group,
world leader in high quality construction toys, and Marvel Entertainment, LLC, a
global character -based entertainment company, announced a wide ranging
strategic licensing deal. Through the multi-year agreement starting as of
January 1st, 2012, Marvel has granted LEGO Group the rights to develop a
distinct Marvel branded construction toy collection — LEGO SUPER HEROES — which
will bring the characters, vehicles and action of Marvel’s renowned universe to
the world of LEGO® build-and-play adventure. The LEGO SUPER HEROES Marvel
collection’s initial construction sets, minifigures and buildable characters are
scheduled to launch in May of 2012.
The LEGO SUPER HEROES Marvel collection will spotlight three Marvel franchises
– Marvel’s The Avengers movie, and X-Men and Spider-Man classic characters. The
LEGO Marvel’s The Avengers movie line brings such ever popular Marvel characters
as Iron Man, The Hulk, Captain America, Thor, Hawkeye, Loki and Black Widow to
LEGO minifigure form. The LEGO X-Men collection includes minifigure comic
versions of Wolverine, Magneto, Nick Fury and Deadpool, while the LEGO
Spider-Man sets offer minifigure comic versions of Spider-Man, and Doctor
Octopus. The first buildable characters in the LEGO SUPER HEROES collection are
highlighted by Captain America, The Hulk and Iron Man.
Select figures will be unveiled in the LEGO booth (#2829) during Comic-Con
International at the San Diego Convention Center July 21-24.
“Our partnership with Marvel helps us continue to deliver some of the best and
most constructible Super Hero stories of all time,” said Jill Wilfert, vice
president, licensing and entertainment for The LEGO Group. “We’re thrilled to
partner with Marvel to create creative, constructive play sets for builders,
fans and collectors alike.”
Joann Mclaughlin, Executive Vice President Toys & Hardlines, Marvel
Entertainment, commented, “The partnership with LEGO Group furthers Marvel’s
strategy to align our brand with the best in class leaders across various
industries who have the global marketing expertise and distribution clout to
stand out in the retail environment. This deal solidifies the already robust
presence of our characters and the overall Marvel brand in the ever important
toy category.”
The retail debut of the Marvel-inspired LEGO SUPER HEROES collection is timed to
coincide with the highly anticipated Summer 2012 blockbuster movie release of
Marvel Studios and Walt Disney Pictures feature film Marvel’s The Avengers.
From:
Stitchkingdom.com
LEGO Super Heroes website: LEGOSUPERHEROES.com
Bottom line for 2012:
In January 2012 DC Comics LEGO SuperHeroes and in May 2012 Marvel LEGO
SuperHeroes
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